User Experience
What is UX?
how users experience websites, apps and other digital products
Element of high quality content that asks, "does this pass the 'so what?!' test?"
Usable or fun
What kind of rules must you keep in mind when considering adding email marketing to your strategic mix?
Anti-spamming laws and any rules governing reaching out to people and consent.
What does CRM stand for?
Customer Relationship managment
the amount paid for every click on your ad.
CPC or Cost Per Click
When designing websites, digital advertising, and even traditional advertising, who should you consider first?
The user or customer
This is anything that can help engage the end users of your product or service and can be consumed in any medium that is capable of delivering a message.
Content
where a certain amount of content is free but users have to provide their email address to receive more
gated content
Why is CRM becoming a larger focus and feature of all marketing efforts?
Building relationships allows for more loyal customers.
What is the difference between paid search and organic search?
Paid search refers to people who find your brand because of paid keywords and advertisements. Organic search refers to people who find your content on their own.
There are four quadrants in the UX Design Diamonds, they are
Discover, Define, Develop, Deliver
There are three different types of content that you can add to your mix, they are:
(marketing trifecta)
Paid Owned and Earned
_______ of emails is also important, so that your audience is not flooded. This includes the amount of communications across all channels.
Frequency
Every time a customer encounters a piece of your branding or marketing, that is considered a...
touchpoint
the most common campaign effectiveness measure. This can be revenue divided by ad cost, or profitability (margin/ad cost).
ROI
What is the digital actualization of User Experience?
Integrated Marketing Communication
The Content Bubble consists of three parts, they are:
World>Industry>Company
Name at least two of the 5 T's of Email Marketing
Timing, Targeting, Template, Testing, Tone
These messages have no sales message or data capture. They add customer value and increase word-of-mouth promotion and brand positivity.
Surprise and delight
How does social media impact your SEO?
It improves the likelihood of you being found online by adding an additional site with your keywords and content information.
Ensuring that information moves in a logical pattern and isn’t obtrusive to the user’s end goal is called
Content Flow
When trying to come up with large amounts of content, you might work with a group to create a bunch of content ideas in a short time and edit down to the best. This is a process called...
Brainwriting
What type of email testing will allow you to determine which factors work best and which you should edit out?
A/B Testing
What is the first and last step of the loyalty ladder
suspect and advocate
words and phrases types into a search engine with the intent of finding content that addresses the need behind a search
Keywords