"P" Diddy
(P-VC)(Q)
What is Profit
3 Steps of the main marketing framework
What are analysis, strategy, and tactics
Rhyming words make an ad more this, and in accordance to a specific law
What is Fluent and Pursuant
What is Normal Distribution Channel
Characteristics of Innovation, or a Honda model
What is ACCORD
The 4 P's
What are product, price, promotion, and place
More intermediaries imply more steps (firms) between a retailer and their final customer, reducing this type of need
What is informational
Hanging peice of ice formed by dripping water, and these two consumer needs
What are icicle, informational, logistical
A probability indicating how likely observed data would occur if the null hypothesis were true, and this term that explains why customers should buy products from this company, highlighting uniqueness and benefits compared to competitors
What is p-value proposition
What are the sources of value a brand/promotion can target
What are self-expressive, emotional, and functional benefits
This 7-letter word is a structured summary description of a product in terms of a certain set of attributes
What is Profile
3 Steps to using Part-worths in Conjoint Analysis
1. Understand which features are valued by customers
2. Segment based on preferences
3. Estimate Product Market Outcomes (how many sales change if I increase price)
What is Brand, Bland, Tajikistan
When multiple distributors compete with each other for customers, and a problem a lawyer might run into if wanting to represent a family member
What is Horizontal Conflict of interest
Gross Rating Points is the product of these
What are reach and frequency
This hypenated term is the marginal value to the customer for each attribute level of each attribute
What is Part-worths
3 Steps to evaluate product market outcomes (step 3 of conjonit analysis)
What are:
1. Define Market
2. Calculate utility of each profile
3. Evaluate change in profits from change in price
Distributors and Retailers are types of these, the god of war, and vast, temperate grasslands
What are Intermediaries, Ares, and Prairies
Hit Journey Song, plus these two attributes of an effective Ad
What is don't stop believable and memorable
Percent of expected sales, competitive parity (share of voice), and affordability are this
What are Rules of Thumb/Benchmarks (for how much to spend)
Daily Double
What are the 3 steps to using a Part-worth in a conjoint analysis?
6 Steps of Backwards Market Research
What are:
1. Agree on Purpose
2. Research Objectives
3. Estimate Value of Information
4. Design Research
5. Collect and Analyze Data
6. Make Reccomendations for Decisions
Copy Testing is also this type of effect on Measurement,
and the rate found by dividing Q lost on an existing product and Q sold of a new product,
and Early adaptors are willing to help publicize new this
What is Communication, Canibalization, Innovation
The 6M's (in order), and going from KM to Miles
What is Market, Mission, Message, Media, Money, and Measurement Converstion
What are the 4 Stages of a purchase funnel
What are awareness, consideration, intent, and decision