Text Decoding & Meaning
Words featured in the wordplay of the advertisement
What is "genes" and "jeans"?
The group that benefits most from Sydney Sweeney's American Eagle ad's message
a. independent local designers
b. the American Eagle brand and idealized consumers
c. environmental justice advocates
d. older fashion demographics
What is "b. the American Eagle brand and idealized consumers"?
This phrase or slogan in the ad suggests Eurocentric physical superiority
What is "Sydney Sweeney has great jeans"?
Bias that is apparent in the Sydney Sweeney ad
a. bias toward Eurocentric beauty standards
b. promotion of recycled textiles
c. neutral representation of gender
d. positive portrayal of public education
What is "a. bias toward Eurocentric beauty standards"?
The main idea the ad conveys to its audience is realistic OR idealized.
Realistic: viewing and accepting things as they are. Idealistic: focusing on how things could or should be better.
What is idealized?
Stereotypical element in the Sydney Sweeney American Eagle ad
a. diverse age representation
b. use of casual denim promoting effortless style & beauty standards
c. focus on workwear functionality
d. gender-neutral clothing lines
What is "b. use of casual denim promoting effortless style & beauty standards"?
Sydney Sweeney represents this group in the ad, while other groups are less visible.
Who are young, white, able-bodied women?
Cultural force influencing Sydney Sweeney, American Eagle advertisement
a. rural farming traditions
b. Hollywood celebrity culture & youth lifestyle branding
c. Colonial American values
d. Global political movements
What is "b. Hollywood celebrity culture & youth lifestyle branding"?
Harmful stereotype illustrated through the influencer (her background), as well as provocative & sexually charged advertising.
What are the stereotypes associated with the female body?
This perspective is missing from the ad, despite being part of the brand's customer base.
Who are plus-size, non-white, or differently-abled youth?