Role of Emotion
Is emotion the opposite of logic?
No, emotion works with logic .
What does “argumentation” mean?
Persuading people when there isn’t one clear right answer.
Why isn’t logic alone enough in uncertain situations?
Because people need emotion to feel urgency and direction.
What does temporality mean in argumentation?
How arguments connect, past, present, and future.
What do people act on; Logic or Emotion?
Emotion.
(People act when they feel something)
How do emotions give people a reason to care AND act?
They make people feel the importance of acting.
(fear, hope, and pride turns logic into motivation).
Why must leaders use emotion when facts are incomplete?
Because waiting for perfect data can cause inaction — emotion helps inspire action.
How do emotions connect time and action?
They link past lessions, present urgency, and future hopes.
What rhetorical technique makes distant things feel immediate?
Presence
What emotion helps turn fear into purpose?
HOPE.
How can emotion be ethical in persuasion?
When its grounded in reasonable causes instead of manipulation.
What makes emotion essential in uncertain times?
It gives people confidence to decide and act even when outcomes are unclear.
What emotions help transform fear into unity?
Hope, Courage, and Empathy.
What is retrospective forecasting?
Using the past to warn about future outcomes.
What are the three elements of emotional argumentation?
Exigency (URGENCY), Contingency (UNCERTAINTY), and Confidence (TRUST).
What is the difference between envoking and ivoking emotion?
Evoking = creates feeling
Ivoking = gives reasons for feeling
Why is emotion essential to decision-making, not just an add-on?
It gives logic meaning and motivates people to follow through.
How do emotions help audiences decide under pressure?
They reduce fear of the unknown and buld trust in the leader's choice.
What is prospective remembering?
Using the future to motivate action in the present.
How do shared values make persuasion stronger?
They unite the speaker and audience emotionally.
Why does emotion help people act faster than logic alone?
Emotion creates urgency and personal investment; logic typically takes longer to process.
How does uncertainty make argumentation more emotional?
When facts are limited, emotion becomes the main way to build trust and motivate people.
Why are emotions vital for collective action in crises?
They create shared purpose and motivate groups to move as one.
How does emotion connect the past, present, and future?
Emotion bridges the connection between time and drives action.
Why do emotional appeals often succeed where logic fails?
Emotion turns factions into meaning, creates urgency, and motivates people to action.