WEBSITE JARGON
The Acronym SRP Stands For
What Is Search Results Page
The Title GM Stands For
What Is General Manager
The acronym CDJR Stands For
What Is Chrysler Dodge Jeep RAM
The Acronym VDP Stands For
What is Vehicle Detail Page
The Title GSM Stands For
What Is General Sales Manager
The Acronym CPO stands for
What Is Certified Pre-Owned
The section of the landing page where priority information should be displayed
Another name for Service and Parts
What is Fixed Ops
What OEM utilizes a program called DAP?
What is Stellantis / CDJR
Google My Business, GMB, is now known as
What Is GBP, Google Business Profile
The items that differentiate one dealership from another dealership
What Is USPs / Unique Selling Propositions
The OEM will want to see metrics that are used to quantify progress toward important business objectives.
What Is KPI, Key Performance Indicators
The Acronym CTA Stands For
What Is Call To Action
The geographical area a dealer must advertise within
What Is PMA (Primary Market Area)
The Acronym OEM Stands For
What Is Original Equipment Manufacturer.