Wells Fargo History
What year was Wells Fargo founded?
1852
3/1
What are the four markets that are campaign is running in?
Philadelphia, Houston, Charlotte, Minneapolis
Which couple recently appeared on Oprah to air out grievances against the British royal family?
Meghan Markle and Harry
Wachovia
What was our original launch month in 2020?
September
What are the requirements to be referral ready?
Biography, microsite, headshot, social media program, training
What is the name of Michelle Obama’s 2018 memoir?
In 1860 Wells Fargo gained control of the western portion of this horse carried mail service?
Pony Express
When was this campaign originally approved and by who?
August 2019 by Jon Weiss
Where was the video production held?
Vancouver, Canada
Which two Avengers were able to pick up Thor's hammer in the Marvel movies?
Captain America and Vision
What other financial company did Henry Wells and William G. Fargo found?
American Express
What is the title of the book that the Dad is reading in the "Storytime" spot?
Bonus: What is the title of the book that Doubt is holding at the end of the spot?
Ophelia the Owl
Bonus: Ophelia the Owl?
What is the expected ROI?
How many members of the Spice Girls are there? Name them all.
5
Scary, Sporty, Baby, Posh, Ginger
What American Western television show is WF associated with?
Bonus: What year did it start running?
"Tales of Wells Fargo"
Bonus: 1957
How many agencies were engaged with this project?
Bonus: Name all the agencies.
5
Bonus: BBDO, Cap Gemini, Broadridge, Hart Hankes, Noetic
Name all of the channels that the campaign will be running on.
Digital, social, on-us (direct mail, banners, email), broadcast, CTV/OTT, OLV, print, YouTube, native
Cate Blanchett, Christian Bale, Heath Ledger