Know
You greet a consumer after how many seconds after they enter the store?
What is:
30 Seconds
How many Converse segments are there?
What is:
4 Segments
What is Pulse?
What is:
Pulse is the online survey for consumers to give feedback
What does DTC mean?
What is:
Direct to Consumer?
What is our Service Ethos Vision?
What is: To be famous for All-Star Service
Making eye contact, smiling, keeping your posture open, and respecting personal space is an example of what?
What is:
Open body language
What are the 4 Segments?
What is:
Kids
All-Star
Cons
Jack Purcell
What does NPS stand for?
Net Promoter Score
What are our 4 Service Ethos Commitments?
What is: Make it Personal, Listen to Learn, Show them Love, Make their Day
Open ended questions do not have a?
What is:
Yes or No answer
How do you recommend an initial product?
What is:
Based on what you learned about the consumers needs
Where can the consumer find the Pulse survey?
Under their receipt after their purchase
What are the 5 Converse Values?
What is:
Serve Youth
Spark Progress
Dare Greatly
Do The Right Thing
Win Together
What is our Service Ethos Mandate?
What is: Win With Service
"Jaime is bringing the sneakers for you to try on and I will be back to see how you like them," is an example of what?
What is:
Breakaway statement
How can you build an ongoing relationship with the consumer? Give one example
What is:
Thank all consumers and invite them back
Remind consumers about Converse.com
Encourage consumer to participate in PULSE survey
What do the consumers receive after they have complete the Pulse Survey?
What is:
They receive a $5 dollar incentive
Who is the soul of Converse?
What is: Charles "Chuck" Taylor
Chuck Taylor
What is the location of the first Converse Factory Store?
What is:
Las Vegas
How do you calculate conversion?
What is:
# of transactions/ traffic
# of transactions divided by traffic
Consumer who do what are more than likely to purchase?
What is:
Try on product
Where can consumers use their $5 dollar incentive?
What is:
Any Converse, Hurley, or Nike store and Converse.com
Who is the founder of Converse?
What is: Marquis Mills Converse
In what year did Nike acquire Converse?
What is:
2003