Section 1: Intro and Message Development (Ch 1,2,3)
What is communication?
This is a common form of business correspondence that consists of a short message that is sent via the internet.
What is an email?
This consists of posture, facial expressions, gestures of arms hands and fingers, and can influence what your audience thinks of you and how they understand your message.
What is body language?
This is what www at the beginning of a web address stands for
What is world wide web?
This component of newsworthiness describes when the event happened or will happen.
What is timeliness?
This can be done to improve ability to communicate messages effectively by identifying characteristics of a targeted group of people.
What is an audience analysis?
These are writing mechanics that need to be as perfect as possible to ensure a message is clear! Read and re-read letters for these kinds of mechanical errors!
What is spelling, grammar, and punctuation?
These are small posters that are usually found on bulletin boards made of single sheets of paper and intended for wide distribution
What is a flier?
This social media platform what started in 2004 by Mark Zuckerburg and is the largest and most successful social networking site.
What is facebook?
This is any attempt to influence or convince others to take specific action or reach a certain conclusion about an issue.
What is persuasion?
This method of communication research consists of a group of six to eight people who are asked questions by an objective moderator.
What is focus group?
This is how news directors and editors decide if they will cover stories and factors in timeliness, proximity, importance, and human interest.
What is newsworthiness?
Using this kind of angle for photography creates a minimized or diminished image.
What is high-angle?
Framing is the arrangement of various elements in a video screen. This is the space between someone's head and the top edge of the screen.
What is head room?
What kind of false argument is this? "But everyone else is going to the concert, why can't I?"
What is bandwagon?
This is the oldest continuously published periodical in North America that consists of agricultural practices, weather forecasts, planting charts, recipes, and trends.
What is the Farmer's Almanac?
This writing structure presents the most important information first, followed in descending order by less important information.
What is the inverted pyramid writing structure?
This is a single point of light on a screen or monitor.
What is a pixel?
This is a kind of light used in video production that is from any manmade source.
What is artificial light?
This refers to the communication of hazards to the environment or your health and the communication of potential crisis and emergency situations
What is risk communication?
This was the first ever American agricultural magazine, it began publication in 1810 but lasted only two years.
What is the Agricultural Museum?
This kind of visual weight has one large element that balances two smaller elements that have balanced visual weight.
What is asymmetrical balance?
The 4 types of interpersonal communication.
What is Dyadic, small group, public, and mass communication
This refers to technological development in communication media where all existing media becomes on medium. This can consist of media ownership where major corporations own more media outlets and distribution channels.
What is converged media?
This is the strategy of working with news media to dispense information about organizations events and activities in local news outlets.
Media relations