Entrepreneurship
Idea Generation & Business Plan
Marketing Plan
Organization & Location Plan
Financial Documents
Pro Forma & Funding
100

T/F. There is no universal definition of a small business. 

True. 

100

Outside - In analysis involves first evaluating the marketplace and then determining how to use ability to pursue an opportunity.

True or False?

True

100

A strategy that recognized the existence of several segments but focuses only on one segment is a _____________ marketing strategy. 

a. multi-segment

b. single-segment

c. unsegmented.

d. unilateral-segmented

b. single segment

100

A sole proprietorship provides the business owner limited liability. 

a. True

b. False

b. False

100

Marketable securities would show up in the _________ section of a balance sheet. 

a. owners equity

b. current liabilities

c. current assets

d. non current assets

e. non current liabilities

c. current assets

100

Using realistic assumptions is of critical importance when developing pro forma financial statements. 

a. True

b. False

A. True

200

John is a loan underwriter who has grown tired of his daily routine. He feels his work no longer challenges him and doesn’t allow him to make a positive impact in his community. He decides to start a small business that supports local farmers and creates local jobs. John's motivation to start his own business is ___________________.

a. personal fulfillment

b. personal satisfaction

c. independence

d. wealth

a. personal fulfillment. 

200

Business idea feasibility is improved when an idea as _____________ capital requirements. 

a. High

b. Low


b. Low

200

Define the 4 Ps of marketing

Product, Place, Promotion, Pricing

200

The ability to leverage resources is the key drawback to strategic alliances.  

a. True

b. False

b. False

200

What is the formula to calculate net profits? 

Profit before taxes - income tax expense

200

The most common source of funding for a start up company is...

a. commercial banks

b. personal savings

c. credit cards

d. angel investors

b. personal savings

300

A business that provides substantial profits to the owner, but lacks scaleability would be classified as a _______________ business. 

a. Microbusiness. 

b. Attractive small firm

c. High potential venture

b. Attractive small firm

300

What are the two main types of competitive strategy? 

Cost-based and differentiation based 

300

The value a customer receives from superior customer service would be defined as the _______________ benefit from a good or service. 

a. core

b. actual

c. augmented

d. hypothetical

c. augmented. 

300

The general partner in a limited partnership as __________ liability, whereas the limited partner in a limited partnership as ____________ liability. 

a. limited; limited

b. unlimited; unlimited

c. unlimited; limited

d. limited; unlimited

c. unlimited; limited

300
When calculating operating profit, interest expense should be included. 

A. True

F. False

False. Interest expense is included in Profit before taxes. (Profit before taxes = operating profit - interest expense)

300

My business has $250,000 in total assets. I currently hold $100,000 in owner's equity. My debt financing requirement must be __________________. 

$150,000

Assets = Liabilities + OE

400
Define entrepreneurial legacy. 

material assets and intangible qualities passed on to both heirs and society

400

It is better to write an extensive business plan when _________________. 

a. the opportunity is fleeting

b. the business does not need much funding to become operational. 

c. the business needs substantial funding to become operational.

d. the business is operating in a turbulent market environment. 

c. the business needs substantial funding to become operational.

400

"The amount of sales a single firm can expect to generate in 1 year" is the definition of a __________________. 

a. sales forecast

b. marketing potential

c. sales potential

d. marketing forecast

a. sales forecast

400

Facebook would be considered a ......

a. B2C model

c. Content based model

c. Information based model

d. C2C model

c. Content based model

400
In 2023, Samper Enterprises current ratio was 1.4. In 2024, the current ratio is 1.2. We could conclude that..

a. total assets increased relative to total liabilities

b. total assets decreased relative to total liabilities

c. current assets increased relative to current liabilities

d. current assets decreased relative to current liabilities.

d. current assets decreased relative to current liabilities

400

A loan agreement states the interest rate will be Prime + 50 basis points. If the current Prime
rate is 5.25%, what is the loan’s interest rate?
a. 5.75%
b. 6.25%
c. 4.75%
d. 8.00%

a. 5.75%

500

What are the four motivations for starting a small business? 

1. Personal fulfillment

2. Personal satisfaction

3. Independence

4. Financial rewards

500

What are the 5 Forces in the Michael Porter's 5 Forces Model?

(1) Threat from New Competition
(2) Threat of Substitute Products
(3) Threat of Rivalry Among Existing Firms
(4) Bargaining Power from Suppliers
(5) Bargaining Power from Buyers

500

I provided customers at United a survey as they exited the store asking them how much beef they bought and what their perception is of the importance of beef to the High plains economy. I am collecting collecting ____________ data using a ___________ method. 

a. primary; observational

b. primary; questioning

c. secondary; observational

d. secondary; questioning

b. primary; questioning
500

Which of the following agricultural businesses would most likely locate near its source of raw materials rather than near its customers?

A. A grocery store selling fresh produce
B. A cotton gin that removes seeds and cleans cotton fibers
C. A farmers market in a large city
D. A restaurant specializing in farm-to-table meals

B. a cotton gin 

500

Provide (IN ORDER) the 4 types of profit provided on an income statement. 

Gross Profit; Operating Profit; Profit before taxes; Net Profits
500

In order, what are the steps in forecasting a pro forma financial statement? (In other words, in what order to we forecast elements of the income statement?)

a) Amount of sales
b) Cost of goods sold
c) Operating expenses
d) Interest expense
e) Tax

M
e
n
u