P
The horizontal space on each side of a character
Spacing
Small stroke at the beginning or end of the main strokes of a letter
Serif
Capitals which are a similar height to the lowercase or x-height, designed for abbreviation and emphasis in texts
Small Caps
When an a or g has one counter rather than two
Single-story/tier
The paring down to essential elements
Simplification
A primary vertical or near-vertical full-length stroke of a character
Stem
The main stroke of the letter S and s
Spine
A curves transition into straight stems without a spur
Spurless
A transitional section on a character, including lowercase letters such as h, m, n, or u where a curved arch merges into a straight stem
Shoulder
Serif like extensions projecting from arms and curved strokes
Spur-
Fields of adjacent modules. Each field can be assigned a specific function within the design.
Spatial Zones
Replacing one visual element for another to convey a unique concept or meaning
Substitution
Term for coordinated directional, instructional and information sign requirements associated with
the urban environment, buildings and major events such as exhibitions
Signage
Any single linear element in a character
Stroke
This the final stage of the process. The focus of this stage of the Creative Process is to produce finished pieces which very closely represent all aspects of the actual work which would be delivered to the client or the client’s target audience.
Super Comp
A letter with one or more added ornamental strokes
Swash
The end of a main stroke in a character
Terminal
Letter or sign designed to represent an activity, idea or object
Symbol
The thinning ending of a stroke
Taper
A short stroke extending from a letterform
Tail
A common, high-resolution, graphic file format used for saving raster or bitmapped images such as scans, photographs, illustrations, and logos
TIFF/ Tagged Image File Format
A stroke ending that tapers into a teardrop shape
Teardrop Terminal
A nonspatial continuum in which events progress in an irreversible succession from the past through the present and into the future
Time
These take place in the preliminary stages of the Creative Process. At this stage is meant to refine
the general concept from the research phase into specific concepts for solving the problem and to explore a specific visual representation of your concepts.
Thumbnail
The dot on the i and j
Tittle