General Terminology
Content that spreads is content that succeeds. Audiences have the power to determine what goes viral.
What is spreadability?
The communication theory that suggests that the media can tell you what to think about
What is the agenda setting function theory?
The independent commonwealth authority that regulates media services in Australia.
What is the Australian Communications and Media Authority (ACMA)?
Viewed by 2.28 million viewers in Australia, this media product influenced debate about road safety with a 100% increase in views of TMRs website 'Where should children sit?'
What is Bluey 'The Sign' (2024)?
Images, videos or audio which are generated using artificial intelligence and may depict real or non existent people.
What are deep fakes?
The practice of supporting a political or social cause by means such as social media or online petitions, characterised as involving very little effort or commitment.
What is slactivism?
The communication theory that suggests that opinions leaders are active and influence audiences
What is the two step flow theory?
The independent organisation that provides advocacy and advice about copyright law in Australia, promoting a thriving, diverse, sustainable, creative Australian culture.
Who are the Australian Copyright Council?
Created using Midjourney's text to image synthesis model, this individual created AI images that depicted Donald Trump in a 'fake' skirmish getting arrested.
Who is Eliot Higgins?
The law that the Attorney General's Department submitted a report about in 2022, proposing 116 reforms to.
What is the Privacy Act (1988)?
Your social media feed becomes a one way mirror reflecting your interests while the algorithm observes, learning from your every move, and only suggesting you more of what you already see.
What is the filter bubble?
This communication theory that suggests that audiences are active but only express dominant views
What is the spiral of silence?
The united voice of commercial television broadcasters that advocate for regulatory polices and laws.
Who are Free TV Australia?
Aired in 2008, this campaign played on all free to air TV station, acting as an advertising roadblock that forced audiences to engage with the content.
What is the Transport Accident Commissions 'Pictures of You' (2008) campaign?
The Criminal Code Amendment bill that passed in 2024 that imposes serious criminal penalties on those that share explicitly material without consent, including material created using Ai.
What is the Deepfake Sexual Material bill? (2024)?
Economic system where profits are derived from monitoring individuals.
What is surveillance capitalism?
The communication theory that suggests that audiences are active and people use it for a range of needs.
What is the uses and gratification theory?
The industry regulator that manages complaints about published material other than advertisements in Australian newspapers, magazines and digitial sites.
Who are the Australian Press Council?
The New York Times (NYT) filed a lawsuit in the Federal District Court in Manhattan against these companies due to unlawful use of its articles to create artificial intelligence (AI) products.
Who is Microsoft and OpenAI (the creator of ChatGPT)?
The AI law that has passes and will be rolled out over the next 12 months that aims for AI systems to be safe, transparent, traceable, non-discriminatory and environmentally friendly.
What is the EU AI Act?
The process of using advances analytical tools to extract information from an accumulation of data, learning from your every move online!
What is data mining?
The communication theory that suggests that audiences are active but they are influenced by social institutions.
What is the reinforcement theory?
The independent regulator in Australia who educates about online risks, helps remove harmful content and advocates for changes to regulatory policy and laws.
Who are the eSafety Commission?
The Victorian MP whose image was digitally altered using AI in a Channel Nine news broadcast about duck hunting, altering her outfit to be more revealing, and depicting her with larger breasts than the original image.
Who is the Animal Justice Party MP Georgie Purcell?
This international law states that no one shall be subjected to arbitrary or unlawful interference with his or her privacy, family, home or correspondence, nor to unlawful attacks on his or her honor and reputation.
What is Article 12 of the Universal Declaration of Human Rights and Article 17 of the International Covenant on Civil and Political Rights (International Human Rights Privacy Law)?