SEO
Social
Websites
Processes
Fun Stuff
100
Explain the different between a site title, page title, and meta description.
What is SITE TITLE: The main title of the site. This is what is first indexed by Google upon crawling the site. PAGE TITLE: This is the title of each individual page. For sites that have multiple pages, this is the meat and potatoes. META DESCRIPTION: A brief summary of a pages content. Not a huge ranking factor, but helpful!
100
This is the peak time during the week to post.
What is Monday-Wednesday from 1-3PM. Tailor this based on engagement, though!
100
Explain our platform to me.
What is "a proprietary, responsive platform that is tailored to give you the best in SEO and design practices." Don't say wordpress!
100
How often should we be touching our clients? What should we be doing on the touch?
What is every 30 days at minimum. Running through reporting, building the relationship, and talking about what's next!
100
This is the site that you can use to find out all public domain information.
What is who.is or whois.com.
200
This is the expectation we should always set for how long it will take to get ranking for anything. (number of days)
What is 90 days
200
These are the top 3 social media sites?
What is Facebook, Twitter, Linkedin
200
Explain the difference between responsive and mobile-optimized.
What is RESPONSIVE: The site will resize to fit a mobile device, while keeping all of the same pieces and parts of the original site, except for large visual elements. MOBILE: The site visually looks very different and is formatted in a "button style" layout typically. This will look much different than the original site.
200
Tell me the steps AFTER you have a package 1 GCC.
What is change to in progress, change the INT and last client response date, send email to client/market/sales, add email to chili, fill out package 1 GCC form, fill out design ticket.
200
This is the act of changing the name servers to match the registrar
What is "parking"
300
This is the difference between PPC/Adwords and Organic SEO.
What is PPC is pay per click, meaning they will get ranking in an Ad, but lose that when they stop paying. Organic means they will get ranking and stay there for as long as we watch the account and make the right tweaks.
300
How do we gain access to a client's Facebook and twitter?
What is FACEBOOK: We will like their page from our John TSI account. They then have to add geniuses@townsquaremedia.com under the page roles as an admin. TWITTER: We just need their logins, or have them create an entirely new twitter.
300
Can we do flash on our website? Why or why not?
What is no. Flash is a thing of the past. It is not necessary and looks gaudy, plus it does not convert to mobile properly in most situations.
300
What do we need for our site packages to go live and how long does it take? What do we need for our non site packages to go live and how long does it take?
What is SITE: site build, domain information, QA, SEO analysis, dashboard set up (7 days). NONSITE: logins, directory and reputation set up, Social logins (if needed), dashboard set up (1 day)
300
What is the difference between a domain "point" and a domain "transfer."
What is POINT: This just allows us to get it live. It's the act of pointing an existing domain to a new landing area (i.e, a new site). TRANSFER: A transfer moves the entire ownership of a domain to a new person and takes about 7-10 days. It is not automatic.
400
This is the difference between onsite and offsite optimization. Be specific and with as many examples as possible!
What is OFFSITE: Directories (over 55 listings), Reputation Monitoring (searching the web for links and reviews), Social Media. ONSITE: Content analysis, H1, H2, H3 tags, site titles, page titles, meta tags, meta descriptions.
400
Is paying for likes a good idea? What about boosting posts?
What is yes and no. Paying for likes will get you reach, but most of the time not to what you want. We like to do organic growth because it will stay. Boosting posts does the same thing--it will get you in front of the people, but are they the right people? Making sure to join organic and paid together is the way to go!
400
What is a call-to-action? Why is it important?
What is a call-to-action is basically a sales pitch of a website. It helps to draw users in and make them stay on a site.
400
Explain to me the difference between net, gross, and rate card.
What is NET: billed on the 15th w/ agency discount. GROSS: billed on their bill date w/ agency discount. RATE CARD: billed on their bill date with no agency discount.
400
How many emails can we take over from a client? If the client chooses to own his or her emails, how can we NOT break them?
What is 10. Ask about the ownership of the email and make sure to get the correct MX records from the client.
500
This is how long your page title should be
No more than 55 characters, typically. But some say 70!
500
This is what you should look for when gauging the success of a social campaign.
Engagement and reach!
500
Will we make a site EXACTLY like a client wants it? Why or why not?
What is "not really." A lot of times clients will want things that we cannot do, or that we do not feel is important. We are EXPERTS, and thus we will tell them what we feel will work the best.
500
What's the exit interview process? Explain to me exactly what we hope to accomplish.
What is a process designed to make sure we are getting crucial information from our agency relationships that will allow us to grow. It is NOT a cancel script.
500
Name the Golden Girls
Who are Dorothy, Blanche, Rose, and Sophia
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