Background
The year that agenda setting was first introduced
What is 1972?
The thing that agenda setting is focused on
What is news?
Name 1 strength
What is:
Media Influence on Public Perception
Media as a Gatekeeper
Research Heuristic
The type of media coverage that is a focus in AS
What is election campaigns?
An example of agenda setting that was described in the slides
What is
-Taylor Swift
-Fox News
-OJ example
The Paradigm of agenda setting
What is Objective paradigm?
The tradition AS is in
What is socio-psychological
Name 1 Weakness
What is:
Limited Causality Explanation
Neglect of Media Production Process
Ethical Concerns
Fill in the blank: Establishing _____ - ______ relationship between media agenda and public agenda.
What is cause-effect?
The election that inspired Agenda Setting
What is US presidential election of 1968
The two people credited with introducing agenda setting
Who is Maxwell McCombs and Donald Shaw?
Fill In the blanks: Media doesn’t tell us what to _____, they tell us what to ____ ____.
What is think; think about.
Name all the strengths and weaknesses
What worked?
Media Influence on Public Perception
Media as a Gatekeeper
Research Heuristic
What did not work?
Limited Causality Explanation
Neglect of Media Production Process
Ethical Concerns
The type of research technique used
What is quantitative?
What did McCombs and Shaw find about media agenda and public agenda in the 1968 election?
What is they are correlational
Name both of the basic assumptions
What is
Press and media- they do not reflect reality; they only filter and shape it…
Media concentration on a few issues and subjects leads the public to perceive those issues as more important than other issues
What "school of thought" did the slides say AS countered
What is limited effects?
(“Limited effects” = selective exposure, attention, retention)
Fill in the blank: "Suggests that the media has the ability to shape _____ ______ - determining what issues are given the most ________.
What is public opinion; attention
The five items on the media agenda that McCombs and Shaw came up with for the 1968 election
foreign policy, law and order, fiscal policy, public welfare, and civil rights