Agile Workflow
Define agile and how do we, as campaign leads, participate in it?
Agile is a timeboxed, iterative approach which focuses on building on the MVP (Minimum Viable Product) of a product, where campaign ideation and execution is completed within a 2-week sprint. It relies on the collaboration of cross-functional teams to deliver value faster, with greater quality and predictability, and greater aptitude to respond to change.
The numeric and alphabetic combination added to a URL.
What is UTC/Tracking Code URLs
The document used when developing a discovery deck.
What is a brief?
In one of the most popular Dr. Seuss books, Sam-I-Am won't eat...
What is green eggs and ham?
The number of ghosts who show up in “A Christmas Carol”
What is four?
In Charles Dickens's A Christmas Carol, Ebenezer Scrooge is visited by four ghosts on Christmas Eve: Jacob Marley, and the spirits of Christmas Past, Present and Future.
The platform we use to be agile.
What is Jira?
The primary stakeholders whose expectations are managed. Identify two outside our team.
What is:
- LOB/Partners, Digital Channels (Marcom, paid search, programmatic, email), SP&S
It could be seen as a business agreement.
What is the statement of work?
The astronomer that is called out in “Bohemian Rhapsody”.
What is Galileo?
The original title of Ray Bradbury’s "Fahrenheit 451"?
What is "The Fireman"?
The 5 segments that make up the pod.
What is:
- SP&S, resources, campaign leads, optimization team and partners/LOB
The 4-5 agile rituals campaign leads manage.
What is:
- Stand up, pod agreements, retro, backlog, and sprint planning
The 5 key components to a discovery deck.
What is:
- campaign overview, digital deliverables, client journey, WBS, and SOW.
The globally-dreaded disease the World Health Organization declared eradicated in 1980.
What is Smallpox?
It inspired the creation of Google images.
What is Jennifer Lopez’s dress at the 2000 Grammys?
The pointing system we use for our tickets.
What is Fibonacci sequence
The meetings in the campaign process, from start to finish, campaign leads are responsible for.
Hint: Not the agile ritual meetings.
What is:
- DPM Connect, Discovery, Creative Kickoff, Partner Review
The ways a net new or in-market campaign can be optimized.
What is:
Internal audit, brainstorming hour, feedback loop
The Italian town Shakespeare’s Romeo and Juliet is set in.
What is Verona?
Doritos were invented at...
What is Casa de Fritos at Disneyland in the early 1960s?
The decade and/or person modern agile grew from.
What is 1970s by Dr. William Royce
He first introduced the idea of sequential development, explaining that projects can be completed much like a product on an assembly line.
It populates after launch but the framework is built out before launch.
What is Adobe dashboards, which are used to develop post campaign analysis/reports?
The biggest pain point - most would say - leads experience after Discovery.
What is legal?
The book holds the record for the fastest selling book in history.
What is "Harry Potter and the Deathly Hallows"?
The opening line of Julius Caesar's famous commentary on his campaigns against the Gauls in the 50s BC in 'De Bello Gallico'
What is “Gallia est omnis divisa in partes tres” (“All Gaul is divided into three parts”)