(Ad Hominem)
Attacking the person making the argument rather than the argument itself.
(furthermore)
A transition word used to add information.
(Ethos)
An appeal to the speakers credibility or character.
(Simile)
Comparison using "like" or "as".
(Repetition)
Using the same word or phrase multiple times for effect.
(Straw Man)
Misrepresenting someones argument to make it easier to attack.
(However)
A transition word used to show contrast.
(Pathos)
An appeal to the audience's emotions.
(Metaphor)
A direct comparison stating one thing is another.
(Alliteration)
The repetition of initial consonant sounds in neighboring words.
(False Dilemma)
Presenting only two options when more exists.
(Consequently)
A transition word used to show cause and effect.
(Logos)
An appeal to logic, facts, and statistics.
(Personification)
Giving human quality s to non-human objects.
(verbal irony)
Saying the opposite of what is meant (sarcasm).
(Bandwagon)
Arguing something is true because many people believe it.
(Similarly)
A transition word used to show comparison.
(Ethos)
A doctor recommending a specific medicine.
(Imagery)
Descriptive language that appeals to the five senses.
(Dramatic Irony)
When the audience knows something the characters do not.
(Slippery Slope)
Claiming a small step will inevitably lead to a chain of negative events.
(In Conclusion)
A transition word used to show cause and effect.
(pathos)
Using sad music in a commercial to encourage donations.
(Hyperbole)
(Situational Irony)
When the outcome is the opposite of what was expected.