How It All Fits Together
AI for Mere Mortals
Hot Off the AI Roadmap
Behind the Agent Curtain
Fueling Pipeline with Buying Groups
Talk Nerdy to Me
100
Demandbase’s product vision is to become the “____________ B2B GTM system to accelerate quality pipeline.”
A. rule-based
B. self-driving
C. fully manual
B. self-driving
100
This is the type of AI model behind tools like ChatGPT. It’s trained on massive amounts of text to predict and generate human-like language.
What is a Large Language Model
100
It’s the part of the Demandbase platform that lets you automate GTM workflows using AI, Agents, and real-time system actions—no playbooks, spreadsheets, or elbow grease required.
A. What is the Next-Gen Orchestration layer?
B. What is the Demandbase Data Cloud?
C. What is a sales automation playbook?
A. What is the Next-Gen Orchestration layer?
100
When a task is repetitive, dynamic, and requires reasoning to complete.
When should we "Agentify" something?
100
This Agent helps you skip the CRM headache and automatically creating initial buying groups using data you already have.
Buying Group Setup Agent
100
The model attempts to predict the next word to output, repeating this process until complete.
How do LLMs work/from a high level?
200
Which one of these is not one of the four key product themes guiding Demandbase’s path to a self-driving GTM platform?
A. Buying Groups
B. GTM Orchestration
C. AI at the Core
D. Funnel Conversion Tracking
E. Platform Openness
D. Funnel Conversion Tracking
200
This refers to the amount of text or information a model can “see” and reason over at once—kind of like its short-term memory.
A. What is token count?
B. What is model size?
C. What is context window?
C. What is context window?
200
This brand-new tool from Demandbase gives sellers a live, data-driven view of prospects—helping them skip the guesswork and take the next best action automatically.
A. What is the Prospecting Playbook?
B. What is the Sales Signal Dashboard?
C. What is the AI Outreach Generator?
A. What is the Prospecting Playbook?
200
It's responses are reliable, helpful, trustworthy, and specific.
What makes a good Agent?
200
This feature helps GTM teams define product-specific buying groups using journey stages, engagement signals, and predictive scores—turning segmentation from a manual task into a scalable growth strategy.
What are GTM Segments
200
Pattern recognition, creative brainstorming, and natural language translations
What are LLMS good at?
300
From Awareness to Retention, these always-on assistants help analyze activity, surface insights, and take action to move accounts through every stage of the GTM funnel.
What are Agents
300
The phenomenon where AI systems generate outputs that deviate from reality or lack factual basis.
What is AI hallucination?
300
This feature helps marketers map ad creatives to funnel stages and adjust budget allocation by journey stage—so accounts in “Engaged” or “MQA” stages can get higher bid priority.
Options:
A. What is Audience Forecasting?
B. What is Journey-Based Advertising?
C. What is Stage-Based Segmentation?
D. What is Dynamic Retargeting?
B. What is Journey-Based Advertising? ✅
300
Acting like a digital safety net, this set of programmable rules and filters prevents a model from generating harmful, toxic, or off-brand content.
What are AI guardrails?
300
This capability helps accelerate sales by identifying high-intent contacts missing from buying groups and making it easy to add them directly to your CRM.
What is 3P Contact Enrichment with Recommended Buying Group Members
300
Its the "Textbook" an LLM studies to learn the patterns of human language. For larger models, this is often the entirety of the public internet.
What is training data?
400
What is the primary goal of Agents in Demandbase’s product vision?
A. To generate chat responses for SDRs
B. To optimize paid ad performance
C. To move buying groups down the funnel
D. To replace dashboards with new reports
C. To move buying groups down the funnel
400
This process is how we grade the AI performance after its been built.
What is model/agent evaluation?
400
Daily Double
This in-development feature uses machine learning to recommend engagement scoring rules based on historical activity and opportunity data—helping new customers skip the guesswork and start measuring what matters faster.
What is Automated Engagement Score Setup
400
It's name is Bedrock and it provides access to many LLMs as a on-demand AI inference runtime
What system does AWS/Demandbase run its Agents/LLMs on?
400
When GTM teams compare buying group engagement across product lines and find gaps in interest or coverage, they’ve uncovered this kind of sales opportunity.
What is whitespace
400
This term describes companies like Google, OpenAI, and Anthropic. Each offers a unqiue "brand" of AI that we could choose.
Who are model providers?
500
Daily Double
It’s the part of the Demandbase platform that connects your GTM front-end—like apps or your own AI interface—to the platform layer below, including data, insights, and Agents.
What is the MCP/A2A layer?
500
Daily Double
This type of AI system is capable of taking actions to achieve a ______ without its specific ______ being programmed in advance.
What is a goal and behavior?
(Or: What is a goal and plan? — both are acceptable depending on phrasing.)
500
This new Agent helps users quickly generate charts and recommendations—so instead of digging through dashboards, they just ask a question and act on the answer.
500
An agentic strategy where one LLM orchestrates many others to achieve the user's goal.
What is the "supervisor" agentic system?
500
This feature helps GTM teams understand what’s driving pipeline, where deals are stalling, and which actions are actually moving opportunities forward—across the full funnel.
What is Pipeline Influence
500
This is the reason a powerful AI might not know who won last year's Super Bowl or the latest news from this morning.
What is knowledge cutoff date?