Key Product Pairings
Which collection pairs best with powder highlighters and sheer setting powders?
Feathering Collection
Which collection aligns with natural, skin-like foundation finishes?
SoftSweep Collection
The SoftSweep technique is designed to do what motion?
Sweeping
Which ferrule design prevents brushes from rolling on the table?
Hexagon Collection
The ULTRX collection is designed to mimic collection of which 2 fibers?
SQ+ and TRX3
Which collection pairs best with liquid foundations and concealers?
SoftSweep Collection
Which collection was inspired by the “no-makeup makeup” trend?
Feathering Collection
Which collection’s design allows blending contour and foundation seamlessly with one brush?
Hexagon Collection
How does the SoftSweep brush’s curvature support its performance?
The soft radian curve glides naturally along facial contours for a seamless finish
What skin type is the ULTRX collection ideal for?
ULTRX Fiber is ideal for delicate, sensitive, or mature skin
A brand just launched a foundation stick. Which collection would you recommend, and why?
Hexagon Collection
Designed for emollient textures (liquid, cream, balm, stick) with sculpting and buffing flexibility.
Which collection supports the trend of underpainting and how?
Hexagon Collection
Its multi-faceted, hexagonal ferrule allows targeted sculpting and underpainting with flat edges for contour, fine points for detail, and domes for buffing, enabling precise product placement.
If a user wants to set makeup without disturbing their base, which collection and motion should they use?
Feathering
Gentle sweeping and pressing
Which collection features a scalloped ferrule to improve fiber movement and blending, and how does this design enhance performance?
Hexagon Collection
The scalloped ferrule allows greater flexibility and movement of the fibers, enabling smoother, more even buffing and blending across different textures for a flawless finish.
What level of coverage does the ULTRX collection deliver?
ULTRX Fiber delivers sheer to buildable coverage, allowing users to layer product seamlessly for customized payoff without heaviness or streaking.
You’re applying both a cream contour and a satin powder finish. Which 2 collections would you combine?
Hexagon + Feathering Collections
A brand wants brushes that visually express the “skinimalism” movement. Which collection(s) would you recommend, and how would you position them to the brand?
Feathering or SoftSweep Collection
They embody minimal, natural, skin-first artistry through effortless layering and sheer, buildable textures that enhance rather than mask skin.
Explain how the SoftSweep and Hexagon collections can be combined for a full-face application technique.
SoftSweep for fluid foundation blending. Hexagon for sculpting and powder buffing
The SoftSweep brush features an extended depth compared to a traditional paddle brush. Explain how this impacts product application?
The added depth allows the brush to hold and distribute more product while maintaining glide, enabling seamless blending and natural coverage across facial contours.
What makes ULTRX fibers feel both soft and firm at once?
Their unique extrusion process and ultra-uniform fiber tips give the brush exceptional softness at the surface while maintaining internal structure for even distribution.
Deliver an elevator pitch for the SoftSweep Collection, focusing on its product pairings.
Sample Answer: “SoftSweep is the next evolution of the classic paddle brush, engineered for modern, fluid foundations. Its curved, deeper brush head glides over contours while laying down even coverage. Whether you’re blending creams, balms, or liquids, SoftSweep delivers that second-skin, natural finish clients crave.”
What are other beauty or complexion trends in the current market that align with one of the four new collections, and how?
- "Glass Skin"
- Dewy Skin
- Skinification
- "Clean Girl Makeup"
- "Latte Makeup"
- Precision Placement
etc.
If a customer prefers to buff their foundation but you’re recommending SoftSweep, how would you explain to them how to use it effectively and why it’s better for their desired result?
Sample Answer: “SoftSweep delivers the same even coverage you’d expect from buffing, but instead of pushing product into the skin, its sweeping motion glides foundation across the surface, maintaining a smoother, more natural finish. You still achieve blend and coverage, but with less texture disruption and a more luminous, skin-like result.”
Which collection introduced a “hi-lo” laser-cut ferrule? Explain how the “hi-lo” ferrule design in the Feathering Collection influences coverage control.
Feathering Collection
The high side increases pressure for fuller coverage, while the low side diffuses product softly
Position ULTRX Fiber to a prestige beauty client who values luxury and performance.
Sample Answer: "ULTRX Fiber represents the evolution of synthetic brush innovation, combining ultimate softness, precise control, and even payoff in one design. It delivers a sensorial experience that feels indulgent yet engineered for performance, making it ideal for prestige and clean luxury brands looking to elevate their tool storytelling.”