AI Max for Search

General

100

True or False: AI Max for Search is a new campaign type rolled out by Google in 2025

FALSE! AI Max for Search is a feature within Google Ads that leverages Google AI to enhance existing search campaigns by optimizing targeting and ad creative.

200

Google's campaign tagline: Search with AI Max and experience _________ search.

smarter

300

How much of a lift in conversions or conversion value is Google reporting that advertisers see when they activate AI Max for Search campaigns?

14%

_{Source: Google internal data, 2025; for non-retail advertisers.}

Features

100

True or False: AI Max now appears as a distinct search match type in reporting dashboards.

TRUE

200

What two features can you opt in or out of in Asset Optimizations? These features dynamically adjust headlines, descriptions, CTAs, and even landing page URLs. 

Text Customization and Final Url Expansion

300

What is the new URL tracking parameter called that allows tracking query-to-landing page matching across match types for real-time optimization?

ValueTrack

Set Up

100

This bidding strategy is mandatory when activating AI Max for Search campaigns.

Smart Bidding (Max conversions or Max Conversion Value) because it feeds the AI with the conversion signals it needs.

200

Can you turn on AI Max for Search campaigns in Ads Editor?

Yes, with the release of Google Ads Editor 2.10 on July 8th you can now turn on AI Max for Search campaigns in Editor.

300

This new targeting control lets you reach users searching for a location - regardless of where they are physically are.

Locations of Interest targeting

Moroch

100

What year was Moroch founded?

1981

200

Who was Moroch's first client? (not for Search, in general)

McDonald's

300

What year did Moroch become a Google Premier Partner?

2024 (we were a standard partner since 2022)