Stand for Something
SEO
What is search engine optimization?
Search engines consider this a vote from other sites.
What is a link or a backlink?
[Exact], "phrase", broad, +modified +broad and negative.
What are keyword match types?
Steve Jobs once described these as "the future of audio"
What are podcasts?
E-A-T
PPC
What is pay per click?
The highlighted text within a link that appears on a webpage.
What is anchor text?
A way to reach new people who are likely to be interested in your business because they're similar to your best existing customers.
What are lookalike audiences?
AKA a web log.
What is a blog?
A fictional character created to represent a user type that might use a site, brand, or product in a similar way. Marketers may use them together with market segmentation, where they are constructed to be representative of specific segments.
What is a persona?
CPM
What is Cost per Mille?
Search engine ranking score developed by Moz that predicts how well a website will rank on SERPs. Scores range from 1 to 100. The score is calculated by evaluating multiple factors, including linking root domains and the number of total links.
What is domain authority?
Expected CTR, Ad Relevance and Landing Page Experience.
What is Google ads quality score?
“Out of all the channels I’ve tested as a marketer, [BLANK] continually outperforms most of them.”
- Neil Patel
What is email?
The portion of a Web page that is visible in a browser window when the page first loads.
What is above the fold?
CPA
What is cost per acquisition?
Displayed on SERPs as the clickable headline for a given result, and are important for usability, SEO, and social sharing. It is meant to be an accurate and concise description of a page's content. Google typically displays the first 50–60 characters.
What is the page title?
Facebook provides a piece of code for your website that lets you measure, optimize and build audiences for your ad campaigns.
What is the Facebook pixel?
A visual image such as a chart or diagram used to represent information or data.
What is an infographic?
A system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage.
What is conversion rate optimization?
AIDA
What is Awareness, Interest, Desire and Action?
Brian Dean says this is "so money". Helps search engine crawlers find all your site’s pages and allows visitors to easily navigate your site and discover content.
What is internal linking?
B2B ad platform that is like a simplified version of Facebook ads.
What is LinkedIn ads?
A visual workflow that helps a team of content creators schedule their work on a daily, weekly, or monthly basis. They can help you track content types, promotional channels, authors, and most importantly, publish dates.
What is an editorial calendar?
A simple code that you can attach to a custom URL in order to track a source, medium, and campaign name. This enables Google Analytics to tell you where searchers came from as well as what campaign directed them to you.
What are UTM codes?