Pillars of Strength
Name 3 of the Pillars of Digital Marketing.
Search Engine Optimization
Lead Generation
Content Marketing
Analytics
Pay Per Click (PPC)
Social Media Marketing
Email Marketing
Conversion Optimization
Explain why Storytelling is important.
Because humans relate to storytelling and it helps them understand concepts and historic events.
Keywords and search terms are NOT the same. Explain.
Keywords are the words a company or website selects to target. Search terms are the actual terms and phrases that users use in a search engine.
CPC
Cost per Click
Define a brand.
A brand is a name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers.
What type of digital marketing uses CPM as a cost method?
Banner or Display
Name 3 common elements of a user persona.
Name, Photo, Bio, Demographics, Motivations, Goals, Frustrations, Preferred Brands, etc.
Define a long tail keyword.
Usually has 3-4 words or phrases and lower search volume, but is more specific and targeted.
CPA
Cost per Acquisition
What emotions does the color blue invoke?
Strength, Dependable, Trust
Explain what AIDA is.
Awareness, Interest, Desire, Action.
Define a "pain point".
A specific problem your prospective customers are facing and that your technology has the potential to solve.
Define an investigational keyword search.
A keyword that a user utilizes when looking for information that might lead to a transaction.
CPI
Cost per Install
Name 2 logo types.
Abstract
Mascot
Emblem
Wordmarks
Combination
Explain the difference between a digital marketing/sales Funnel and a Flywheel.
A funnel flows down through stages and ends at the bottom with the user out of the funnel. The flywheel maintains the customer at the core and is continuous beyond the sale or action.
Explain what a persona is.
A fictional representation of your ideal customer
Represents the goals and behavior of a hypothesized group
Usually synthesized from data collected from interviews
Includes behavior, goals, skills, attitudes and the environment
Used in sales, advertising, marketing and system design
Provides common behaviors, outlooks, and potential objections
AKA Buyer Personas, User Personas or Marketing Personas
Name 3 keyword research tools.
Google Keyword Planner
SEMRush
Ubersuggest
Soolve
Answer the Public
Google Trends
Google Sheets/Excel
CPM
Cost per Mille
Which way does the Fedex arrow point?
Right
Define conversion rate optimization.
A system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage. It is commonly referred to as CRO.
Who created the Hero's Journey
Joseph Campbell
Define Latent Semantic Indexing
A concept used by search engines to discover how a term and content work together to mean the same thing, even if they do not share keywords or synonyms.
CPS
Cost per Sale
Why don't designers like 99designs?
Spec work.