marketing
what are products
goods and services
Purchasing
Obtaining goods and services for use in the operation of a business or for resale.
Financing
Determining the need for and availability of financial resources to aid in marketing activities.
Form Utility
making or producing things
how is wheat changed to a more useful product is a example of
form Utility
what are goods
material items you can touch
Pricing
The determination of an exchange price at which the buyer and seller perceive optimum value for a good or service.
Distribution
The physical movement or the transfer of ownership of a good or service form the producer to the consumer.
Place Utility
The product’s usefulness is increased because of its location.
Where does the various types of food you eat everyday come from? Would you like to go to Florida to get an orange is a example of
Place Utility
what are services
a series of tasks performed for a customer
Product Planning
The process of creating a product in response to market opportunities.
Utility
is the usefulness of a product.
Time Utility
Making a product available at the right time of year or a convenient time of day.
Christmas season, Valentine’s Day or stores staying open late in order to attract customers who work during the day is a example of
Time Utility
what is marketing
Making or producing the correct good or service to add value to consumers everyday life
Marketing Information Management
Gathering, recording, analyzing and disseminating information to aid in making marketing decisions.
why should you study marketing
to understand business, to learn interpersonal to, and to perfect communication skills.
Possession Utility
The ability to aid customers in owning goods.
Does the store offer credit cards or take checks is a example of
Possession Utility
when does a exchange happen
Every time a item I sold on the market
Promotion
Communicates information about products, services, images or ideas to customers or clients to influence their purchase behavior.
how many types of utility is there
5 type of utility
Information Utility
Usefulness added to the product through communication.
Packages, labels, advertisements, displays, signs is a example of
Information Utility