NBM Role
These contacts are the key POCs for an NBM to work with.
Who are outbound salespeople / new business sales / business development contacts?
This person was the first NBM and piloted the role on the East Coast.
Who is Ben Polk?
All the ASE work NBMs do with Agency Sales teams is meant to create this type of "plan".
What is an Action Plan?
This “television” related acronym forms the framework of Big Picture Questions.
What is TV-CAMS?
This YouTube buying method counts toward an NBM's acquisition revenue target.
What is a YouTube Reserve Buy?
This framework is the equivalent of a JBP (Joint Business Plan) but for the NBM program.
What is Agency Sales Excellence?
This person started as an Account Strategist, moved to MA2 as an ADM, before becoming an NBM (and our MVP)!
Who is Jacob Lavalli?
This Pillar of ASE should come from the C-level, or Senior Sales, contacts at the agency.
What is Leadership Commitment?
This percentage of communication is nonverbal.
What is 80%?
Getting a client to invest in a new country, also known as this, qualifies as acquisition revenue.
What is an International Expansion?
This revenue stream or metric is how NBMs are measured (and compensated).
What is "acquisition" or new-to-Google revenue?
This NBM has extensive experience in agency performance prior to joining Google.
Who is Alex Atilano?
Only 2% of Agencies have this Google Partner resource to help them with the pillars of ASE.
Who is the New Business Manager?
The opposite of “impact” questions are these easier questions.
What are "warm-ups" questions?
The length of time an NBM works on, and can Upsell, an account.
What is 182 days?