What's Ethics Got to Do With It??
What is the goal of ethical marketing?
What is to upholding ethical standards.
What is marketing?
What is the activity or business of promoting and selling products or services, including market research and advertising.
What is the purpose of the basic principals of marketing?
What is to advertise their goods and services.
How many ways are there to segment a target audience?
What is Four Ways to Segment Target Audience?
What is ethical marketing?
What is, a technique that highlights a company’s values—honesty, transparency, responsibility, or adherence to fair trade principles—as a promotional strategy.
What is the purpose of marketing?
What is to focus on advertising products and services and attracting more customers to businesses.
What are the four basics of marketing?
What are Product, Price, Place, Promotion.
What are the four ways to segment a target audience?
What are Demographic, Geographic, Psychographic and Behavioral
What are the four principles of ethical marketing?
What are Fairness, Honesty, Transparency and Responsibility.
What category is television marketing a part of?
What is Broadcast Marketing.
Give an example of McDonald's promotion tactic.
Answers will vary
Explain: How they advertise and/or the market they are trying to "woo".
What are three things that the demographic can tell me about a target market?
age, education, gender, occupation, family status, and income.
Give an example of transparency concerning the dino "chicken nuggets" ordeal with Tyson chicken.
Answers will vary.
Summarize how search engine marketing works.
Search engine marketing is a form of digital marketing that focuses on bringing new traffic to a company's website.
Marketing professionals use search engine marketing by purchasing advertisements at the top of search engine results pages or pay-per-click ads that move certain websites to the top of a search engine's results.
What advantage do distribution businesses have when it comes to place?
They are able to reach a larger market since their service is to deliver to where the customer is!
What is a tool that I can use to find out the geographical search history of a target market?
What is Google Trends?
Give an example of the ethical dilemma with the Toyota Case Study.
Answers will vary.
Name 5 of the 9 types of Media Marketing.
Print marketing
Radio marketing
Television marketing
Email marketing
Social media marketing
Search engine marketing
Content marketing
Mobile marketing
Influencer marketing
What must a business consider when assigning a price to their product/ service?
What is the cost to make, promote and distribute the product/ service.
What traits are considered when studying the behavioral activities of a target market?
What are product knowledge, purchase patterns, previous purchases, awareness of your business, and product rating.