Unit 1
What part of a SWOT analysis are internal factors?
What are strengths and weaknesses?
Which of Mazlow's Hierarchy of Needs focuses on love and friendship?
What are social needs?
Set a high initial price and lower it later
What is Price Skimming?
Bakers, dentists and lawyers are all examples of which kind of distribution?
What is direct distribution?
A feeling of post purchase psychological tension or anxiety
What is cognitive dissonance?
The money a consumer has left after paying taxes. Used for necessities.
What is disposable income?
What is the third step in the buying decision process?
What is Alternative Evaluation?
The number of product lines offered by a company.
What is Product Mix?
True or False: Shipping by TRUCK is fast, has extensive routes, has a higher cost and is weather sensitive
What is True?
Are activities, deeds, or other basic intangibles.
What is a service?
Age, ethnicity, martial status, and gender are all part of what aspect of consumer analysis?
What is demographics?
What are the five steps to market segmentation?
What is: Geographic, Demographic, Psychographics, Benefits Sought and Behavioural?
Salaries, and rent/mortgages are examples of what type of cost?
What is fixed costs?
Promoting a product directly to retailers and wholesalers at a trade should would be an example of what type of marketing?
What is push marketing?
Pricing a sandwich at $9.98 is an example of?
What is Odd-Even pricing?
The right to safety, the right to be informed, the right to choose and the right to be heard are all a part of what?
What is the ethics of exchange?
Facts and figures that have already been collected and recorded
What is secondary research?
Life insurance is an example of what kind of consumer good?
What is an unsought good?
Which type of advertisement is best used during the growth stage of the product life cycle?
What is competitive/persuasive?
What type of distribution is for convenience goods like chocolate bars?
What is intensive distribution?
Which of the following is not one of the factors needed for marketing to occur:
A) Two or more parties with unsatisfied needs
B) A lack of desire and ability for the needs to be satisfied
C) A way for parties to communicate
D) Something to exchange.
What is B) A lack of desire and ability for the needs to be satisfied?
Informal sessions of 6-10 customers that are relevant to the research project are brought together in a room with a discussion leader to discuss issues relevant to the product or issue.
What is a focus group?
Laws, Competition Pricing, Product Positioning, and Consumer Demand are all factors that impact what?
What is Price?
Roll up the Rim or McDonalds Monopoly is an example of what kind of sales promotion?
What is a sweepstake?
A company's presence in the media or media exposure.
What is publicity?