Durham, NC
MBB
IB
LDP
Brand Management
200

Durham is nicknamed this, thanks to its history with a certain tobacco brand.

What is the Bull City?

200

These three terms related to stats class -- the average of a data set, the actual name of the class, and the shape of the distribution curve of the sample mean as sample size n increases.

What is Mean, Business Analytics, Bell?

200

Leonardo DiCaprio starred as Jordan Belfort, a fraudster stockbroker, in this 2013 Martin Scorsese film.

What is The Wolf of Wall Street?

200

This Houston company’s collapse has been linked to its “talent myth,” in which leaders believed that hiring and rewarding only “the smartest” would drive performance. 

What is Enron?

200

This outdoor brand’s fleece vests have become a “uniform” for consultants and finance bros alike.

What is Patagonia?

400

This indie film starring Kevin Costner brought national fame to the Durham Bulls.

What is Bull Durham?

400

These three presidents -- "Father of the Constitution," Jeb's brother, and husband to Jill.

Who are Madison, Bush, and Biden?

400

Patrick Bateman, a wealthy Manhattan investment banker with a dark double life, is the protagonist of this 1991 Bret Easton Ellis novel later adapted into a film.

What is American Psycho?

400

Known for avoiding layoffs and offering strong bonus programs, this welding-equipment maker has been studied for how incentives build employee loyalty.

What is Lincoln Electric?

400

This luxury fitness club, with locations in major cities, is as much a networking hub as a place to exercise.

What is Equinox?

600

Founded in 1910 as the nation’s first publicly funded liberal arts college for African Americans, this university is located in Durham. Additionally, SY ALMA member Nick Fajardo played D1 baseball here.

What is North Carolina Central University?

600

These three German-speaking composers — Wolfgang Amadeus, Ludwig van, and Johannes.

Who are Mozart, Beethoven, and Brahms?

600

Richard Gere plays a ruthless corporate raider opposite Julia Roberts in this 1990 romantic comedy.

What is Pretty Woman?

600

This experiment showed that individuals may prioritize obedience to authority over personal conscience, even when others’ well-being is at stake.
 

What is the Milgram experiment?

600

Marketed as sustainable footwear, this company gained popularity for its wool sneakers, especially among tech and MBA students.

What is Allbirds?

800

Founded in 1992, this organization grew from grassroots roots to become the largest Latino advocacy nonprofit in North Carolina.

What is El Centro Hispano?

800

These three video game characters -- Nintendo’s Italian plumber, his reptilian nemesis, and the bear from a classic N64 duo.

Mario, Bowser, Banjo

800

In this 1987 Oliver Stone film, Gordon Gekko declares “Greed is good.”

What is Wall Street?

800

In a study of teamwork called Project Aristotle, this tech company concluded that psychological safety was the single most important driver of effective collaboration.

What is Google?

800

These glasses, often purchased via home try-on kits, became a go-to for young professionals seeking affordable, stylish frames.

What is Warby Parker?

1000

Durham’s Latino community is served in part by this large Latino supermarket, founded by Roselia Flores in 2005.

What is La Superior?

1000

These three Latin musicians and bands -- "Rayando el Sol," "Dakiti," BZRP Music Sessions. 

Who are Mana, Bad Bunny, and Bizarrap?
1000

HBO’s 2009 film Too Big to Fail dramatized the U.S. government’s response to the collapse of this investment bank.

What is Lehman Brothers?

1000

Inspired by Duke Fuqua Dean Bill Boulding’s emphasis on “DQ,” this global payments company under CEO Ajay Banga embedded decency alongside IQ and EQ as a leadership value.

What is Mastercard?

1000

Once limited to Instagram influencers, this performance energy drink brand is now creeping into MBA fridges alongside Celsius.

What is Alani Nu?

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