Getting Users/Customers
What is the term for creating incentives to encourage first-time users to try your product?
promotional offer
What is a Spiky POV?
A unique and debatable perspective that stands out
What is the term for the first part of a video that gets a viewer to keep watching?
A hook
What is the simplest version of a product used to test assumptions?
Minimum Viable Product (MVP)
What does CAC stand for?
customer acquisition cost
What is the term for when your marketing occurs through customers recommending your product to others?
Word-of-mouth Marketing
What is the purpose of keeping a "second brain"?
Store & Organize Knowledge and Unique Insights
If you're stuck in 'TikTok Jail/Instagram Jail' with less than 200 views, what can you do?
- Show the app you're not a bot by engaging with content, following people, etc
What is the term for a single feature or element that makes your product stand out?
Unique selling point (USP)
What is the term for the amount of money a company makes after accounting for expenses?
Profit
What does ICP mean?
Ideal Customer Profile
What does the "elevator pitch" mean in networking?
A concise introduction that explains who you are and what you do
Ultimately, no "hack," "hashtag," or "trend" will outperform just making sure your content is _____?
Valuable
What does the term "iteration" mean in product development?
making incremental improvements based on feedback
What is the term for estimating how big the opportunity is for your product or service?
market sizing
What is the first step of a customer acquisition funnel?
awareness
Insights about your masterpiece should be at what level of Depth of Knowledge (DOK) to stand out and demonstrate expertise?
What is the strategy where you create multiple videos around the same theme or topic to keep viewers coming back?
A video series
What is the term for creating a working example of a product idea before development?
prototype
What is the term for the percentage of revenue a business keeps after all expenses?
profit margin
What does "churn rate" measure?
Percentage of customers who stop using a product or service over a given period
What is the primary goal of researching competitors in your field?
identifying gaps and opportunities for differentiation
What is the name of the video strategy where videos are designed to replay automatically, encouraging higher watch times?
Looping Videos (or unclear endings)
What are at least two AI tools that can help you write code & build a technical product as someone non-technical?
Cursor, Windsurf, Bolt, Lovable, Claude, ChatGPT, Gemini, Replit, V0...more possible answers!
What is an OKR or KPI (must get just one correct)
"Objectives and Key Results" or "Key Performance Indicators"