The Brand
AlterEgo Italy was established in what year?
1988
What is the difference between /0 & /00 in Technofruit?
/0 is a natural/warm neutral
/00 is a cool neutral
How much does a tube of Fast Color 10 cost?
$10.60
How many powder lighteners does BlondEgo offer? Bonus- name them
4 powder lighteners
Bonus: 100 pts
Pure Light Blue Powder, Ultra 9 Lightener, Balayage Clay Lightener, and Gentle Protective Lightener
What families are in Egoline?
ScalpEgo
CureEgo
ChromEgo
What is the name of the manufacturer of AlterEgo Italy?
Pettenon Cosmetics
What is the name of the product used with Technfruit to create a Demi Permanent? (Bonus: what is the mixing ratio?)
Color Transformer
Bonus: 100 pts
1:10
1 gram CT for every 10 grams of color with 5 vol 1:2
What is different about the micro-pigment technology in Fast Color 10? (Hint: Shape)
Flat or Elliptical
What is the main technology that is included in the BlondEgo lighteners?
Pro-Light System
Name the ingredients in each of the Egoline families.
ScalpEgo- Fermented Oats
CureEgo- Fermented Rice Water
ChromEgo- Hydrolysed Walnut Extract
How many countries can AlterEgo Italy be found in?
62 countries
(over 60 countries)
What is the size of a tube of Technofruit Color?
3.38 oz
100 ml
What is the mixing ratio for Fast Color 10 as a permanent?
Bonus: Volume coactivator for regular coverage?
Volume coactivator for white/resistant?
1:1
Bonus 100 pts:
20 vol regular coverage
30 vol white/resistant
What is the name of the premium lifting product that is formulated to be used on cosmetically colored hair ONLY?
Pure Hi-Lite
Name one of the main technology platforms in Egoline.
Fermented Ingredients
Upcycled Ingredients
Biodegradable Fragrances
What part of Italy is AlterEgo/Pettenon Cosmetics located in?
San Martino di Lupari
Name at least 3 of the KDS technology/ingredients that stand out in Technofruit
-Pure Micro Pigments
-Cottonseed oil
-Honey
-Kertain Proteins
-Garcinia Mangostana
Name one characteristic/benefit of Fast Color 10.
-100% white/grey coverage
-23 intermixable nuances
-PPD free
-Vegan
-Does not stain
Which lightener contains a bonding system?
Bonus- Name the bonding system
Gentle Protective Lightener
Bonus 100 pts: Osmo Protector
Name the 4 Different product categories in ScalpEgo.
-Calming
-Balancing
-Energizing
-Densifying