Digital
Internet 101
Communifi
Linear
News 12.com
100
Minimum amount of digital impressions you can sell (banner of pre-roll)
What is 25,000
100
This is sometimes called a view or an ad view. it's a term that refers to your ad being displayed on a web page regardless of whether or not it's clicked on.
What is an impression
100
The two contract term lengths available when purchasing communifi
What is 6 and 12 months
100
When a manufacturer pays a portion of a television advertising campaign to help promote their local retailer
What is co-op
100
The two platforms to reach customers (not linear)
What is online and mobile
200
Instead of counting click thru's, this metric is how to measure a digital campaign's success
What is increased web traffic
200
Selecting Keywords, establishing a budget, and determining bid amount are all part of which online marketing strategy?
What is search engine marketing/pay per click
200
How many pieces of original content are included with the standard package (Digital Marketing Services)
What is two per month
200
you will need to substantiate all claims made in this type of tv advertising
What is political issue advertising
200
I am the News 12 app for iphone and ipad
What is News 12 to go
300
This digital strategy complements what customers are already doing w/Google Adwords
What is search retargeting
300
A way for tracking website traffic and visitor action while on your site
What is Google Analytics
300
Which Social Media platform integrates into the Communifi Dashboard with view only capability (you can see what people have posted but you cannot directly respond to them from dashboard)
What is YELP
300
Entertainment and Sports Programming Networks is the full name of this popular cable channel, with the slogan "the worldwide leader in sports"
What is ESPN
300
You need a video commercial to insert this type of ad on N12.com
What is a pre roll ad
400
A doctor's banner ad appears on Web MD. This is an example of which tactic?
What is category contextual
400
This program premiered on CBS in Sept 1968, is still on air and currently in its 49th season
What is 60 Minutes
400
Name three things a customer can do through the Communifi Dashboard
What is 1. check their google organic & map rankings 2. write content to post, approve content written by dedicated account coordinator 3. Send out Emails 4. View and respond to posts on their social media sites 5. Update their status FB/Twitter
400
Submit a linear schedule by 3pm Monday to start airing Wednesday
What are traffic deadlines
400
The investment per day for the News 12 Hudson Valley Supersite Takeover Package
What is $192
500
What must a business be willing to do in order to re-target people who have already visited their website
What is install a pixel on their website
500
The number of clicks your ad receives divided by the number of times your ad is shown is referred to as
What is Click Through Rate (CTR)
500
Name two things you get with Social Media Management that you don't get with basic Communifi package
What is 1. three vs two original articles (monthly) 2. Reviews are answered for you 3. posts are responded to for you 4. Statuses on FB/Twitter updated daily and weekly
500
This cable television channel launched on 8/1/81 with "Video Killed the Radio Star"
What is MTV
500
Name 8 celebrities / famous personalities who passed away in 2016
Who is Muhammad Ali/David Bowie/Prince/Carrie Fisher/Debbie Reynolds/George Michael/Alan Thicke/Fidel Castro/Big Ang (mob wives)/ Chyna/ Natalie Cole/ Glenn Frey/ Antonin Scalia/Gene Wilder/Nancy Reagan/Zsa Zsa Gabor/John Glenn/Leonard Cohen
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