AMA - Local
What University will our next competition be at?
UW-Whitewater
What does SEO stand for?
Search Engine Optimization
What are the 4 Ps?
Price, Product, Place, Promotion
Who recently bought Twitter & what is its new name?
Elon Musk & X
What term refers to the specific group of consumers most likely to want your product or service?
Target Audience
Who is our club advisor?
Professor Grabowski
What does PPC stand for?
Pay-Per-Click
What is the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return?
Marketing
Which social media platform, founded in 2002, is favored by professionals for networking and job opportunities?
What does SWOT analysis stand for?
Strengths, Weaknesses, Opportunities, Threats
What did we do at our first meeting this year?
TikTok Challenge
What does KPI stand for?
Key Performance Indicator
A statement of the organization's purpose--what it wants to accomplish in the larger environment
Mission Statement
What is the largest social networking site (over 3 billion people using it monthly)?
What segmentation term refers to specific characteristics of a population, such as age, gender, income, and location?
Demographics
What does AMA stand for?
American Marketing Association
What does SERP stand for?
Search Engine Results Page
The value of the entire stream of purchases a customer makes over a lifetime of patronage
Customer Lifetime Value
Who is the most followed person on TikTok?
Khaby Lame
What segmentation term refers to statistics about where people live
Geographics
Name all 4 members of the AMA|AU Eboard
Kayla, Josh, Sara, and Charlie
What does CPM stand for?
Cost per Mille (per 1,000)
The mistake of paying more attention to the specific products a company offers than to the benefits and experiences produced by these products
Marketing Myopia
What Year Did YouTube launch?
2005
What does STP stand for?
Segmentation, Targeting and Positioning