Definitions
A particular group at which a film, book, advertising campaign, etc., is aimed.
What is Target Audience?
B2B/B2C
What is business-to-business and business-to-consumer?
The day of the week AMA meets.
What are Wednesdays?
The app Connor Belicic co-founded.
What is Epic Hire?
Involves promoting products through platforms like Facebook, Instagram, and TikTok.
What is Social Media Marketing?
4 P's of Marketing
What is price, promotion, product, and place?
SEO
The biggest fundraiser AMA had this semester.
What is the AMAzing Petting Zoo?
The company Kimberly Smith works for.
What is Brandsymbol?
Focuses on creating valuable, relevant content to attract and retain an audience.
What is Content Marketing?
Brief marketing message that asks the user to take an action
What is a Call-to-Action?
UGC
What is User Generated Content?
The social media channels we post on.
What is Instagram, LinkedIn, and TikTok?
Victoria Torres' job title.
What is a Digital Marketing Specialist?
Uses search engines to drive traffic through paid ads and organic optimization.
What is Search Engine Optimization?
Semi-fictional representations of your ideal customers.
What is a Buyer Persona?
KPI
What is a Key Performance Indicator?
The winning group of the Spooky Branding Contest did their project on this company.
What is ADT?
Alku offers this type of internship.
What is Sales?
Directly engages customers through personalized emails, newsletters, or promotions.
What is Email Marketing?
A way of tracking a customer’s experience with your company from a visitor’s first interaction through when they purchase a product.
What is the Customer Journey?
CLV
What is Customer Lifetime Value?
The titles of the 6 executive board members [MaKena, Tammy, Dallas, Nicole, Kathalina, and Jessica]
What is President, Vice President, VP of Communications, VP of Marketing, VP of Membership, and VP of Finance?
The saying Fred Burgess had during his presentation.
What is "more more, and more before"?
Encourages customers to promote a brand by sharing their positive experiences.
What is Word-of-Mouth Marketing?