History
Products
Benefits
Leadership principles
100

First product sold


A book

100

Virtual assistance technology

Alexa

100
Mental health, legal and financial

Employee assistance program

100

Speed matters in business. We value calculated risk taking.

Bias for Action

200

Year of first purchase 

1995

200

Free delivery, exclusive deals, tons of movies and music

Amazon Prime

200

Life, accidental, medical, and dental

Palig Insurance

200

They never say “that’s not my job."

Ownership

300

Amazon's original name

Cadabra Inc.

300

Offers reliable and inexpensive cloud computing services.

Amazon Web Services (AWS)

300

Each employee will have a personal saving of 5% of their salary.

ASOAMAZON

300

Leaders start with the customer and work backwards.

Customer Obsession

400

Amazon Founder

Jeff Bezos

400

Lets you shop for groceries online and then delivers them to your door.

Amazon Fresh

400

10% discount each shop.

Employee discount

400

Accomplish more with less.

Frugality

500

What state did Amazon start in?

Washington

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