BBA Basics
In order to qualify for the BBA program, a seller must have this
What is a Minority owned business certification?
Let us pick, pack, and ship your products, and even handle returns as well as customer service
What is Fulfillment by Amazon?
Brand imagery and messaging you can add to your product detail page
What is an A+ Content?
You can find me on the product detail page alongside further details relating to the item. I am a really important series of 10 numbers and/or letters that are assigned by Amazon to each listing. I can be used to search items in our catalog.
What is an ASIN?
Brand Registry is only available for this type of seller
What is a Brand Owner?
The correct level to log an activity in Astro
What is the opportunity level?
The imaging service provides a minimum of X photos per product?
What is SIX?
I come at a cost but when improve your search ranking with a pay per click model
What is Sponsored Products
Percentage of shoppers are ‘more willing’ to buy a brand they’re not familiar with on Amazon than they would be at any other store
What is 52%?
I am a helpful tool for manufacturers and retailers to keep track of product inventory and information. I am required to be on a products label or packaging unless you get permission not to have me. The best place to purchase me is GS1 to avoid purchasing a resold version of me that leads to issues with products being mismatched, listed in correctly or create duplicate listings.
What is a UPC?
Brand imagery and messaging you can add to your product detail page
What is A+ Content?
The MINIMUM number of activities each rep is responsible for logging each week
What is a minimum of 40 calls with 20 appointments per week?
The grant opportunity that combined a $10K grant and year long mentorship
When a seller wants to run a deal they can set me up! I must be a Prime eligible ASIN and 20% off.
What is a coupon?
Percentage of customers visit Amazon to discover new products and brands?
What is 75%?
This is a tool to check the data quality of your listings or brand
What is IDQ (Hawk)
Brand Owners achieve a Perfect Launch with X points or more and Resellers achieve a Perfect Launch with X points or more.
What is 4.6 and 4.2?
This is feedback or thoughts that sellers provide that are essential to moving the business needle forward
What are anecdotes?
The SEVEN current BBA Benefits
What is the $500 startup credit, $400 advertising credit, imaging service, Strategic advisor services, Marketing and Promotional Opportunities, Grant opportunities, access to mentorship programs?
A program that enables a select group of Amazon customers to post opinions about newly launched items to help their fellow customers make educated purchase decisions
What is Vine?
What are the FIVE elements of the Product Listing
What is Title, Image, Bullet Points, Description, A+ Content?
This number is how I am tracked within the Fulfillment Network
What is a FNSKU?
BBA sellers whose ASINs were ad ready, enrolled in FBA, ran advertising, and were brand owners within 90 days of launching generated X more revenue than their counterparts who did not satisfy any of these levers.
What is 28x more revenue?
Program attachment (FBA.SP), SWaS attainment, and increased SPEVA score