CATEGORY A
TRUE OR FALSE: It is NOT important to read competitor’s positive and negative reviews.
False, reading +/- review is part of the competitor analysis.
TRUE OR FALSE: Copywriting aims to impress the WRITER.
FALSE: We want to impress the BUYER and not the WRITER.
TRUE OR FALSE: Profitable keywords can be inserted only on STOREFRONT/FRONT-END.
FALSE, Keywords can be inserted on the backend as well.
TRUE OR FALSE: We are allowed to use FALSE CLAIMS to sell our product.
False, negative, or false claims may hurt your brand and/or account health
TRUE OR FALSE: It is always advisable to start writing a copy starting from the PRODUCT TITLE.
FALSE: You can start anywhere, from the top, in the middle or at the bottom.
TRUE OR FALSE: Only spaces are allowed for backend keywords and not special characters.
TRUE
What is the process of researching and harvesting high-ranking keywords to be incorporated in the data fields being indexed by Amazon?
Amazon SEO
How many characters are allowed for the product title?
Generally up to 200 characters.
How many total characters can be indexed for the bullet points?
Only 1000 characters can be indexed.
How many characters are allowed for backend keywords?
Up to 249 characters only
How many characters are allowed for the bullet points?
Generally up to 200 characters.
What do you do when you are trying to get to know your potential buyers?
EMPATHY MAPPING - asking you questions about what people say, feels, think and do.
T in FACT CHECK Stands for ____________.
Technical Specifications
Fill in the blanks: Sell _________ and not _________.
Sell benefits and not features.
F in FACT CHECK Stands for ____________.
Functionality