Leadership Principles
Amazon's most important leadership principle about putting customers first
Customer Obsession
Term for Amazon employees
Amazonians
Simple furniture used as desks to represent frugality
Door Desks
Program paying 95% of tuition for employees to learn new skills
Career Choice
Popular coffee shop found in Amazon office
Breadfast
This principle encourages thinking long-term over short-term results
Think Big
These two-pizza sized working groups are common at Amazon
Two-Pizza Teams
Color of Amazon employee badges for corporate staff
Blue Badges
Amazon's internal job posting system
Inside Amazon
Amazon's employee discount percentage
10%
Added in 2021, this principle focuses on being the world's best workplace
Strive to be Earth's Best Employer
Type of detailed memo required for meetings instead of PowerPoint
Six-Page Narrative
This "Day" philosophy represents always acting like a startup
Day 1
Required leadership training for new managers
Manager Essentials
Annual tradition where employees can bring family to work
Bring Your Kids to Work Day
This principle emphasizes moving quickly and taking calculated risks
Bias for Action
Term for Amazon's practice of working backward from customer needs
Working Backwards
Annual employee stock grants are called this
RSUs (Restricted Stock Units)
Practice of rotating employees through different roles
Internal Mobility
Internal messaging platform
Chime / Slack
Leadership principle about maintaining high standards and raising the bar
Insist on the Highest Standards
Empty chair left in meetings to represent this important person
The Customer
Weekly senior leadership meeting where key decisions are made
S-Team Meeting
Amazon's technical apprenticeship program
Amazon Technical Academy
Internal job posting system
Job Finder