Design
What was the company's first logo?
it was a black font Amazon.com used with a larger yellow font on the O with no arrow.
What does the smiling arrow on the logo convey to its clients about Amazon?
That they are a trustworthy, friendly company.
Who is amazon's target market?
everyone.
What's the amazon logo design now?
The amazon name in black with a yellow arrow under it.
What's the hidden meaning behind the arrow in the Amazon logo?
The arrow represents the smile the customers would experience by shopping with Amazon.
What does the A and Z part of the logo represent to its customers?
it shows to their customers that they sell everything from A to Z.