Icons
Fill in the Blank
F/W 2022 Main Collection
Key Design Details
Singular Signs of Recognition
Wild Card
Client Experience Pillars
100
Launched in S/S 2015, this icon was initially a slow seller but is now our #1 selling style across Men's and Women's.
Oversized Sneaker
100
The Narrative of Opposition: Romance & _____________
Rebellion
100
These small but mighty fungal root systems served as the name and inspiration for the collection.
Mycelium
100
This detail helps create the McQueen Silhouette by accentuating the waist and by adding a feminine element to balance masculine silhouettes or fabrics.
Peplum
100
These two colors embody the juxtaposition and tension that is central to the McQueen DNA.
Black & Red
100
In 2011 Sarah dressed this notable British figure for their wedding.
Kate Middleton (Duchess of Cambridge)
100
Brand Identity, Product Knowledge, Personal Engagement
Ambassadorship
200
Having been trained on Saville Row as a teenager, this icon which was first launched in 2003, is steeped in brand history and heritage.
One Button Peak Shoulder Blazer
200
Quote: "_______ in motion." - Sarah Burton
Emotion
200
This print was inspired by the S/S 1999 "No. 13" collection finale.
Mushroom Spore Print
200
Translated to English, means "Trick of the Eye".
Trompe L'oeil
200
Steeped in London punk influence this Singular Sign of Recognition was first launched in F/W 2009 and can be seen in the Men's and Women's leather goods collections.
Skull Four Ring (Knuckle)
200
In 2019, 16 years after Lee won this award, Sarah received it as well.
CFDA International Award
200
Styling Needs, Fitting Room Ceremony, Cross-Selling
Advising the Client (Style & Advise)
300
This icon is named after the celebrity who wore it in a 2005 W Magazine editorial.
BP Shirt (Brad Pitt Shirt)
300
The Narrative of Opposition: Power & ____________
Vulnerability
300
This photographic all-over print depicts an array of ghostly phosphorescent fungi emerging from the darkness in glowing hues.
Psychedelic Forest
300
Launched in the first men's collection in F/W 2004, this detail is now part of the icons collection.
Harness
300
Often more recognizable than our logo, this singular sign of recognition is epitomous with the House of McQueen.
Skull
300
Sarah partnered with this Chilean Architect to design our New Store Concept.
Smiljan Radic
300
Reconnecting, Omnichannel Tools, Optimizing the Relationship
Building Loyalty
400
First introduced in Lee's 2003 "Irene" collection this icon is first hand painted and then screen printed onto the fabric giving the appearance that each unit is unique.
Classic Skull Foulard (Scarf)
400
_______ not only measures the quality of an associates customer service but also their ability to collect client data.
NPS
400
Working with the only mill still in existence, located in Northern Ireland, this process exemplifies the seasonal inspiration of Community as well as the Visual Code of Tradition.
Beetling
400
Used to add romantic movement or exploded volume, this design detail is often seen in polyfaille.
Ruffle
400
McQueen is a leader in this category by creatively pushing the boundaries and reinventing the fabrication using design details like draping and peplum or techniques like embroidery or burnishing.
Leather
400
DAILY DOUBLE!
*Place your bets*
He was both Lee and Sarah's Print and Pattern professor at Central Saint Martins, recommended Sarah for the position at McQueen, and has worked with each of them on prints for McQueen collections.
400
Gaining Insights, Active Listening, Needs & Motivations
Discovery
500
This icon embodies the Visual Code "Hyper Femininity". The fabric used is named after Lee's S/S 2007 collection and charitable foundation.
Sarabande Lace Bustier (Corset)
500
DAILY DOUBLE!
*Place your bets*
What is the McQueen Brand Identity Statement? Alexander McQueen is a _______.
500
This seasonal fabrication comes from British mills in Manchester, the same mills used for the F/W 2019 show.
Wool Mohair
500
Exemplifying our uncompromising craftsmanship this design detail is used to ensure prints and patterns seamlessly transition across seams.
Engineered
500
Tailoring is one of the most recognizable Singular Signs of Recognition due to the strength and power of the silhouette. To create this silhouette, Sarah and the design team have designed 110 of these, each one custom to house.
Shoulder Pads
500
This accessory, which was shown in Sarah's first collection S/S 2011, is key to creating the AMQ silhouette and completing any look.
Corset Belt
500
R.O.S. is how we engineer the experience with clients in order to ensure a truly unique experience. What does it stand for?
Reassure, Opposition, Surprise