Give Me Insights
64% of confection purchases come from what area of the store?
The Primary Aisle!
Newly enrolled customers typically see what increase in units?
17.5%
Does seasonal count as a Top 75 Item?
YES! Each box of seasonal is worth 4 points. (Does not include Reese's 1lb bar)
How many pre-packs does a store need to take in a half to earn points?
3
What are the 1H Innovation items on force out?
Kit Kat Birthday Cake King, Jolly Rancher Gummies and Jolly Rancher Sour Gummies
CMG and Salty snacks represent what % of sales in C-Store?
57%
What 2 shippers were canceled in 2021 and would be INCREMENTAL VOLUME this year?
July & August
Do items shipped in on pre-packs count towards total item distribution?
What are the 4 REQUIRED Pre-Pack months?
March, May, July & September
What is the minimum amount of Hershey volume a store must ship in the half in order to receive payment?
$1500
What is HIGHLY impulsive and HIGHLY profitable?
CANDY!
Newly enrolled customers see what dollar increase?
19.7%
What is fast start distribution?
Stores automatically receive ONE box of each of the 5 SKUs from the list of Top 75 Items (4 pts) each HALF
What is the max rebate potential for pre-packs?
3% = 6+ SHIPPERS per half
What is the MAX rebate potential?
10%
What is the average gross margin on candy?
49%
How much should a store have shipped in for the last 52 weeks to be targeted for AMP?
$3,000 minimum
What SKUs carry the most points?
Achieving Total Store Item Count Growth - 10 pts per SKU!
The customer is enrolled for 6 shippers, they order 2 shippers at a trade show receiving 4 shippers in the 1H. What points will they earn?
Customers earn points on what they RECEIVE so this store will earn 200 points on the 4 shippers.
At how many points do stores start earning a rebate?
350 points, additional payout every 50 points
What percent of CMG sales come from a secondary location?
36%
Will your independent business grow without AMP?
No way, I want to grow!
How does a Secondary Merch rack, i.e. UTC, benefit the store besides 50 points?
More space for CMG, more opportunity to grow item count and carry unique SKUs to max out distribution
Name 5 promotional campaigns from the Shipper Promotional Calendar
1. Easter Eggs (JAN) 2. Reese's Puffs (FEB) 3. March Madness (MARCH) 4. HerSHEy's LE SHE (APRIL) 5. Reese's Creamy & Crunchy (MAY) 6. KK Churro (JUNE) 7. Fountain Bundle (JULY) 8. Super Hero (AUG) 9. College Football (SEP) 9. Coffee Bundle (NOV) 10. Payday Heroes (DEC)
What does AMP stand for?
Achieve Maximum Points