AMP 2026
When does AMP 2026 selling start?
June 23rd
How many points is a CMG shipper worth?
40 points
True or False: Item counts increased for the majority of prepacks in 2026
False
What is the overall goal of AMP 2026?
To grow prepack dollars by +3%
When does AMP 2026 selling close?
September 12th
How many points is a salty shipper worth?
50 points
4
What is the min. amount of seasonal skus needed to get the bonus points?
2 skus
What % of candy purchases come from the candy aisle?
67%
How many points are needed to receive a salty rebate?
350 points
What are the required months for the 1H of AMP 2026?
March and May
Where do go to estimate a store's potential rebate for AMP 2026?
AMP 2026 Dashboard
What are the 3 levels of CMG distribution?
Top 25, Next best 50, All other Hershey
How many points is a counter unit worth in AMP 2026
10 points
What are the required months for the 2H of AMP 2026?
August and October
What is the lowest $ volume amount for a store on the AMP 2026 target list?
$5,000
True or False: Non-chocolate prepacks count towards a required month.
False! Stores may order a non-choc. prepack on a required month, but they must also order the required chocolate prepack that month.
How many points are needed for a CMG rebate in AMP 2026?
400 points
How many prepacks are required each half?
What is a new innovation item coming in 2026?
Reese's Marshmallow Big Cup
Rolo KS
Dots Buffalo
JR Ropes Mango & Fruit Punch
Shaq Slams & Sneakers