Theory
Widely disregarded by today's professionals, this theory suggest individuals are passive media consumers.
What is the magic bullet theory?
In this role, practitioners work with media outlets to disseminate information.
What is media relations?
PRSA
What is the Public Relations Society of America?
This skill is used to share information with others.
What is communication?
This NFL football team is considered the world's most valuable sports franchises, coming in at an estimated $17 billion.
Who are the Dallas Cowboys?
This theory posits that the way information is presented to the public - what information is included and what information is excluded - influences how the public understands an issue.
What is framing?
In this role, practitioners create maintain relationships with those who have invested in the company or organization.
What is investor relations?
IPR
What is the Institute for Public Relations?
This skill involves guiding the PR team by creating and executing a plan for social media.
What is social media management?
This artist has 15 Billboard 100 #1 hits on their resume, including 2026's "I Knew It, I Knew You."
Who is Taylor Swift?
This theory posits that psychological discomfort created by information that contradicts one's beliefs motivates them to alter behavior or beliefs.
What is cognitive dissonance?
In this role, practitioners communicate with employees of the organization to keep them up to date with the organization's goings-on.
What is employee relations?
HPRA
What is the Hispanic Public Relations Society of America?
This skill involves understanding trends based on quantitative and qualitative data.
What is research and analytics?
This soccer (fútbol) player has earned more than $2.1 billion in lifetime salaries and sponsorship deals.
Who is Cristiano Ronaldo?
This theory suggests that individuals keep opinions and beliefs to themselves when they feel those held could be in the minority, threatening their membership or inclusion in certain social networks.
What is spiral of silence?
In this role, practitioners act as the point of contact for media and other stakeholders during a time of crisis.
What is crisis management?
NBPRS
What is the NBPRS?
This skill involves serving as the face of the organization by speaking with stakeholders at public events.
What is public speaking?
This amendment, frequently known as the "five freedoms," guarantees the right to a free press, among others.
What is the Fist Amendment?
This theory utilizes three factors to determine levels of participation: problem recognition, constraint recognition, and level of involvement.
What is situational theory?
In this role, practitioners oversee and monitor the organization's various social media channels.
What is social media management?
IPRA
What is the International Public Relations Association?
This skill involves sharing a crafted narrative is the human practice of communicating a sequence of connected events to engage an audience's emotions and imagination
What is storytelling?
Widely considered to be the "Father of the Constitution," this man served as Secretary of State from 1801 - 1809 and President from 1809 - 1817.
Who is James Madison?