Program Basics
What new category is added in AMP360 vs 2026?
Protein
What are the three distribution tiers?
Gold, Silver, Bronze
How many partnership levels are there for merchandising?
3
What type of innovation is REQUIRED?
Premier innovation
Name one optional component
Merchandising (Salty), Seasons, Racks
What is the new structure for rebates on distribution?
Tiered rebate % instead of points
What rebate % corresponds to Gold distribution?
What months are required in 1H merchandising?
March & May
What must retailers do to earn innovation rebates?
Take 1 box of each item
How are Seasons paid out?
Per shipment
What 3 components are REQUIRED in AMP360?
Distribution, Merchandising (CMG), Innovation
How many CMG items are required for Gold?
100 items
What is the minimum number of displays required per half?
2 displays
What is essential innovation?
Optional items for bonus rebate $s (Ice Breakers Sticks Peppermint and Ice Breakers Sticks Spearmint)
What makes the Seasons program unique?
Cafeteria or Al la carte style (pick what you want)
What feedback drove AMP360 changes? (name 1)
Simplify program OR make innovation bigger OR scale Sweet & Salty
What happens if a retailer selects a tier but underperforms?
They only earn up to the level selected based on performance
How are merchandising rebates paid?
Per display
When are innovation rebates awarded?
Only for initial shipment/force-out
What is the max number of racks per store?
1 rack
What does AMP360 stand for?
AMPlify Your Snacking
What bonus is earned for achieving GOLD across all 3 categories?
0.5% bonus
What advantage do higher tiers provide?
Higher rebate per display
Name one product called out in innovation
Jolly Rancher Crunchy Gummies Peg, Reese's Sticks Ultimate Peanut Butter, Dots Snack Mix Buffalo, Hershey's Affogato Creme Bar or Hershey's Salted Carmel Creme Bar
What lift is tied to Sweet & Salty endcaps?
+30% average lift