What is 'an overused or hackneyed phrase or opinion that shows a lack of original thought'
100
Speech about interest rates under a particular political party
What is 'appeal to financial concerns'?
100
Rhetorical questions
Encourages audience to consider issue and accept author's answer.
Can imply that answer is obvious and that anyone who disagrees is foolish.
Can evoke an emotional response.
200
"The man was a thug and a barbarian"
What is 'attack'?
200
Humour found in contradictory situations
What is irony?
200
Evidence
What is: 'Material used in support of an argument'?
200
Article about mental and physical trauma suffered by asylum seekers in detention centres.
What is appeal to social justice? or appeal to compassion?
200
Sarcasm
Can provide humour.
Serves to mock or question the logic of a situation: undermines its validity.
Can backfire if used excessively or in the wrong context.
300
"Who gives a toss about the Queen anyway?"
What is 'colourful language'?
300
Exaggeration/Hyperbole
What is 'overstatement used to imply something is better, worse, more/less important etc.'?
300
Report outlining the psychological risks of full-time day care for children
What is 'appeal to family values'?
300
Imagery/figurative language
Paints 'word picture'; helps to illustrate point visually
Author may appear sophisticated, well spoken
Can have an emotional impact
400
"We had to put the dog to sleep"
What is 'euphemism'?
400
**DOUBLE JEOPARDY!!!**
Use of provocative language and images, and exaggeration
What is 'sensationalism'?
400
inclusive and exclusive language
What is 'use of personal pronouns to either involve or distinguish/alienate'?
400
**DOUBLE JEOPARDY**
An advertisement for the latest iPhone.
What is 'appeal to being up-to-date'?
400
Formal language
Creates sophisticated authoritative style, lends weight to an argument
Can sound pretentious
500
"Parents just don't understand their kids anymore"
What is 'generalisation'?
500
Positive/negative implications, pejorative phrases, 'loaded' language that evokes an idea or feeling, either positive or negative.
What is 'connotation'?
500
Figurative language
What is 'use of images and metaphorical language to illustrate points and make comparisons'?
500
Opinion piece by a retired teacher criticising declining behaviour standards in schools
What is 'appeal to tradition'?
500
Irony
Encourages audience to see flimsy logic in situation or statement.
Can evoke an emotional response.
Can engender support through use of humour.