Client Campaign Upkeep
Reporting
Data Work
Data Disasters
Analyst Fun Facts/Stats
100
If you try to add a Rodimus clip ID to an Arizona campaign more than this number of times per day, you may be better off twiddling your thumbs.
What is once?
100
While magazines such as Hound and Horn have always been published on a quarterly basis, this Visible Measure report also occurs four times a year.
What is Share of Choice?
100
While likely to get you in trouble at any other job, this is the first step an analyst takes when building a non-client social ad or movie campaign in Arizona.
What is watch the video(s)?
100
While this video site may be the most popular on the Internet, it sure isn't VMC's favorite when the view count drops from one day to the next.
What is YouTube?
100
When not distracting the analyst team with GIFs, he's our resident social ad discoverer.
Who is Ganzi?
200
Client campaigns should be updated weekly to account for any new clips, that is unless they're running for less than "_ blind mice" weeks.
What is 3 weeks?
200
If data in a client reports such as a CSR or CDR is pulled today, what popular Beatles song will the data be available up to.
What is "Yesterday"?
200
Ron may use the copier three times a day, but when judging a campaign release date the first of this asset type is used.
What is the upload date for the first uploaded original asset?
200
This is a great way to break Trends...and get one step closer to gray beard Ganzi.
What is add the same competitive AZ ID more than once in a campaign's metadata, add the AZ ID of that campaign in its own comp metadata field, OR add a comp AZ ID that doesn't exist?
200
Becky updated this well-known viral campaign urging viewers to stand against a guerrilla group leader for a whopping 47 weeks.
What is Kony?
300
The average number of client campaigns each analyst has at one time.
What is 6-8?
300
When the analyst sends out the CSR to the POD, this information should also be included in the email.
What are potential competitive campaigns?
300
This "Walkman" client is the only client we still categorize with copies and derivatives, begging the question of whether we should just buy them iPods.
What is Sony?
300
These days, when an analyst exclaims "je ne comprend pas," it's usually with regards to the reason that we're getting bad beacon data from this video publisher.
What is Dailymotion?
300
Which 4 once interns now analysts may not be mentally prepared for another round of Brian's tequila shots?
Who are Scott, Evan, Ben, and Natalie.
400
Client campaigns are not considered social ads for either of these likely reasons (made-up quotation hint: "Don't teach me something that's not English" - Ben Dubinsky).
What is the campaign is primarily how-to content OR it contains foreign language assets?
400
Allison may like to list 50 competitive comparisons per client campaign, but these are some likely competitors other analysts use.
What is similar industry, similar product, similar creative element, OR comparable view counts?
400
If you had a range with the numbers of this Eminem protege to the decade of Miami Vice, you'd have an educated guess for the number of social ads added to Arizona each week.
What is 50-80?
400
Sometimes views that we know occurred on our network don't increment to this site, leaving the analysts and local muskrat Mike Morrissey very unhappy as we try to make the numbers make sense.
What is YouTube?
400
While Chris Anselmo may be closest to a real-life Grumpy Cat, he especially cherishes this meme superstar, known for his awkward smile and braces.
What is Bad Luck Brian?
500
This client campaign is such a celebration of advertisement, it really requires a lot of focus to update it every week.
What is Ford Fiesta?
500
Name 5 of the cornucopia of data sources or tools that analysts use to pull data for reporting.
What are Arizona, Salesforce, Basecamp, Ad Server, Still, and VWA?
500
Cinderella had to leave the ball by midnight so as NOT to get caught. But clips in an active campaign need to be added to Arizona by this time so that they ARE caught by Phoenix on that day.
What is 8pm?
500
This Faithless album title (that only John Byrne would know) is the exact time and day cutoff for any of the past week's campaigns and clips to be added to AZ. Watch out, miss this and fear the wrath of Jeanne and Ad Age!
What is Sunday 8pm?
500
Allison may be known for her propensity for hip-hop yoga, burning popcorn, and puns only a grandma could love, but this analyst keeps her hidden a capella talents secret (except for maybe an intro email, a recent alma mater trip, and her resume).
Who is Liz Wing?
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