Conducting a SWOT analysis is the first step in what process?______________ _______________
What is Strategic Planning?
100
Which is a benefit of conducting a SWOT analysis?
It provides a filter for a great deal of information or Your business will make more money
What is It provides a filter for a great deal of information.
100
A business should consider their ______________ when considering strengths and weakness during a SWOT-analysis process.
What is competition?
100
A business' good reputation among its clients and that reputation leading to a new location in a neighboring town would be which SWOT marketing strategy?
S-O S-T W-O W-T
What is S-O?
100
The function of marketing that is communication, which informs, persuades, and reminds customers.
What is promotion?
200
A business' good reputation is a(n) _______________.
(SWOT)
What is a strength?
200
The most crucial part of the SWOT analysis method involves where you get your __________________.
What is information?
200
Don't confuse weaknesses with ________________.
What are mistakes?
200
Your business has outdated technology and your boss is joining a professional organization to hopefully make contact with potential clients after the business' technology is updated. Which SWOT marketing strategy does this represent?
S-O S-T W-O W-T
What is W-O
200
_______________, ______________, _______________, and ___________________ are elements of the marketing mix. (The 4 P's)
What is product, place, price, and promotion?
300
A business has new competition moving into the area is a(n) ___________________.(SWOT)
What is a threat?
300
A SWOT analysis is especially helpful when you have a _______________ amount of time.
What is limited?
300
An effective method for gathering external information for use in a SWOT analysis is __________________ scanning.
What is environmental?
300
You have a young and inexperienced staff, a new business is coming to town and will be your competitor. You decide to invest in training for your staff so they will be better off to face the competition. What SWOT marketing strategy are you using? S-O S-T W-O W-T
What is W-T
300
The idea that a company can make a profit while satisfying customer's wants and needs.
What is the marketing concept?
400
A new customer moving into your area would be a(n) _____________________.(SWOT)
What is an opportunity?
400
The first step in the SWOT-analysis process? Determining _______________ and ______________.
What are goals and objectives?
400
Which of the following question is appropriate for determining threats? What niches have our competitors missed or What obstacles do we face
What are niches that our competitors have missed?
400
A new business is competing with you, so you plan a new ad campaign based on your reputation in your area. What SWOT marketing strategies are you using?
S-O S-T W-O W-T
What is S-T
400
This type of utility is achieved after a customer actually purchases a good or service?
What is possession utility?
500
Outdated technology in a business is primarily a(n) ____________.
(SWOT)
What is a weakness?
500
What type of interviews work best in the SWOT-analysis process? _________ on ________
What is one on one?
500
Which of the following is appropriate for determining weaknesses? What can we improve or What obstacles do we face
What is what obstacles do we face?
500
SWOT analysis is subjective because it deals in large part with?
What is opinion?
500
The definition of marketing.
What is the activity, set of institutions and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large?