These two qualities are said to characterize today's audiences
What are uniqueness and diversity?
100
A sociological variable in which audience members vary in goals, interests, ability to absorb information, and their respect for tradition.
What is age?
100
A sociological variable in which the audience members may differ in interests, values, goals, and motivational appeal
What is culture?
100
If this psychological factor applies, it's important to get the audience's interest and attention early, reward them for their attendance, and relate your topic directly to them
What is willingness?
100
Cultural rules that state what types of expressions are appropriate or inappropriate to reveal
What are display rules?
200
One of the four general ways to seek out audience information, based upon the way the audience presents themselves physically
What is observation?
200
A sociological variable in which the audience members differ in the values they consider important and their response to language and style
What is gender?
200
Aspects of the specific context in which you will speak
What are context factors?
200
A psychological factor in which you must understand your audience's current attitudes, beliefs, and values and how these may influence the way they view your speech
What is favorability?
200
Audience members send these to you in forms such as boredom, disagreement, or confusion so you are able to make adjustments
What are messages?
300
One of the four general ways to seek out audience information, involving checking polling sites or asking the audience to fill out questionnaires.
What is data collection?
300
A sociological variable that has raised enormous media attention within the last decade or so and is the preferred term to "sexual orientation"
What is affectional orientation?
300
This context factor may influence the formality of your speech
What is audience size?
300
If this psychological factor is low, you should avoid talking down to your audience, never assume they lack intelligence, acknowledge their expertise, and emphasize your own credibility
What is knowledgeability?
300
By asking yourself these, the better prepared you'll be to make on-the-spot adjustments and adaptations
What are "what if" questions?
400
One of the four general ways to seek out audience information, involving talking with audience members or those who know them ahead of time
What is interviewing?
400
A sociological variable in which audience members may differ in level of social or politcal activism, concern with different issues, and appeals to emotion and authority
What are educational and intellectual levels?
400
This context factor may influence your speech presentation and equipment availibility
What is location?
400
This type of audience consist of individuals who are very much alike
What is homogeneous?
400
By doing this, you acknowledge your audience's needs and let them know that you hear them and are with them
What is responding?
500
One of the four general ways to seek out audience information, helping to estimate your audiences' attitudes, beliefs, and values
What is inference and empathy?
500
A sociological variable in which the attitudes, behaviors, and beliefs of the audience members may vary on numerous issues
What is religion?
500
This context factor may affect your time limitations, the type of general purpose you can use, the types of supporting materials, and various other matters
What is the occasion?
500
This type of audience consist of widely different individuals
What is heterogeneous?
500
This is especially important when you know little of your audience or find yourself facing an audience very different from the one you expected