Types of Environments
Is this an example of a micro or macro environmental factor?
-Consumers buying FitBit’s for personal use
Micro Environmental Factor
Proactive or Reactive: Fitbit’s bid to change healthcare systems using their technology.
Proactive
True or False: FitBit is aiming to have future products make small medical diagnoses?
True
True or False: Health data recorded by FitBit is legally regulated in the same way as normal health data?
False
The company, suppliers, marketing intermediaries, customer markets, competitors, and publics are factors for what marketing environment?
Micro environment
Is this an example of a micro or macro environmental factor?
-The trend of health consciousness increasing sales for FitBit
Macro Environmental Factor
Proactive or Reactive: Fitbit introducing a competitor to established smart watches.
Reactive
Name one of FitBit’s competitors?
Apple, Samsung, Xiaomi, and Garmin
Podesta and Partners was the name of the _______ that FitBit partnered with to work with politicians to resolve the privacy issue.
a.) law firm b.) lobbying firm
b.) lobbying firm
The baby boomer generation is an example of what type of macro environmental factor.
a.) Demographic b.) Political c.) Cultural
a.) Demographic
Is this an example of a micro or macro environmental factor?
-Competitors launching their new smartwatch
Micro Environmental Factor
Proactive or Reactive: Fitbit’s choice to focus more on software compared to their competitors.
Reactive
Free Points!!
Free Points!!
What’s the name of the Senator who was advocating for more privacy of health data from fitness tracking tech companies?
Chuck Schumer
The_________ environment consists of institutions and other forces that affect a society’s basic values, perceptions, preferences, and behaviors.
Cultural Environment
Is this an example of a micro or macro environmental factor?
-You are directed to study the demographic factors that are affecting your company
Macro Environmental Factor
Proactive or Reactive: Fitbit’s Introduction of their fitness tracking technology.
Proactive
Many firms are using RFID technology to track products and customers at various points in the distribution channel. What does RFID stand for?
Radio-frequency Identification (RFID)
Who did FitBit sell people’s personal data to?
No one
What microenvironmental factor provides the resources needed by the company to produce its goods and services?
Suppliers