Headlines
This element of headlines means that you do not complicate the information you are trying to present.
What is simple or simplicity?
What is who, what, where, when, why, how?
The part of a news article that should be at the beginning.
What is the lead?
Name the three Ss of headlines.
What is simple, succinct, and specific?
This element of headlines means you try to include as much detail as possible.
What is specific or specificity?
This element of a lead captures the issue at the heart of an event or occurrence.
What is conflict?
The part of a news article that expands upon the lead and goes into more detail.
What is the body?
The name for the general structure of a news story.
What is the inverted pyramid?
This element of headlines means to keep the headline short.
What is succinct or succinctness?
Similar to headlines, this element of a lead means to go into as much detail as possible.
What is specificity?
The part of the news story that contains the least important or relevant information.
What is the tail?
When you refer to a source after the first time introducing them, you refer to them by this.
What is their last name only?
This is a big "don't" of headlines, as it violates the idea of being specific for the sake of being simple.
What is don't mislead your readers or misrepresent the facts?
Similar to a headline being succinct, a lead should pay attention to this element or quality.
What is brevity?
This is another term for the end of an article, where you might include information that is not as vital to the main ideas of the article.
What is the conclusion?
This is the "base" of the inverted pyramid in a news story.
What is the lead?
This grammatical element of headlines means to make sure it is written in present tense, as if someone is "doing" the action in the headline.
What is active voice?
What is context?
This is a phrase used to describe if someone has not properly used the inverted pyramid structure, where the beginning does not contain the most important information.
What is "burying the lead?"
What is brackets?