Canons of rhetoric
This rhetorical appeal is used in the introduction of a discourse.
Ethos
This branch is sometimes referred to as "forensic oratory".
Judicial
Ambiguity of grammatical structure, ex:
She saw a man on a hill with a telescope.
Amphibologia (Syntactic Ambiguity)
The principle requiring that one’s words and subject matter be aptly fit to each other, to the circumstances and occasion, the audience, and the speaker.
Decorum
This speaker's mastery over rhetoric lead to the creation of one of the most historic inaugural addresses, the Gettysburg Address.
Abraham Lincoln
This level of style is used to move the passions.
High or Grand Style
This branch is sometimes referred to as "ceremonial" or "demonstrative".
Epideictic
The rephrasing of an idea in a way that’s wearisome or unnecessary, ex:
A brand new, novel innovation.
Tautologia (Redundancy)
The circumstances that could call for or constrain one's message.
Kairos
This Greek philosopher was open to the ideas of rhetoric, propagating its study in Ancient Greece.
Aristotle
This rhetorical appeal is tied to the first canon of rhetoric: invention.
Logos
This branch is sometimes referred to as "legislative".
Deliberative
The use of a word repugnant or contrary to what is meant, ex:
This is the full reclamation of everything I've achieved up to now.
Acyron (Malapropism)
The persons the message is meant for.
The Audience
This German priest and theologian wrote a response to claims about free will that galvanized the intended audience.
Martin Luther
This virtue of style is concerned with the aesthetic quality of language.
Ornateness.
This branch of oratory would be used if the speaker was elaborating on recent school incidents regarding firearms and their availability, suggesting changes.
Deliberative oratory
The addition of a superfluous word, ex:
Like, um, you know.
Parelcon
Taking into account that your speech will be received by a group of nuns and changing it abide by the cultural expectations is an example of remaining mindful of
Kairos, Audience, Decorum
This Roman author highlighted the distinction between res (substance) and verba (expression).
Quintilian
Abraham Lincoln attributed his successful speeches to this rhetorical ability.
This branch was used by Alcibiades when defending his friend for murder.
Judicial, Epideictic
Vain repetition, ex:
You’ve got to do what you’ve got to do.
Battologia
Decorum
This theologian was the intended audience of a groundbreaking rhetorical piece by fellow theologian Martin Luther.
Erasmus of Rotterdam