Direct Mail 101
How many mailings does the team traditionally send each year?
What is 5?
Who is ... anyone....
Our calling campaigns can be engagement or solicitation based and will reach donors, alumni, parents and other individuals.
What is the name of our vendor partner?
What is TrueSense.
The annual giving team began a partnership with TrueSense at the end of FY21.
What lucky day is SDGD this year?
What is March 17th.
How much money does direct mail bring in each year?
What is $200,000 - $300,000.
True or False ...
We use handheld phones to call our donors
Our calls are executed through a program called Five9 which integrates with Salesforce.
What channels can be included in our mass solicitations (name at least 4)?
What are:
- Email
- Direct Mail
- Calling
- Texting
- Social
- Pitchfunder
What is the gift goal for this year?
What is 4,000+ gifts.
What is a major benefit of our new platform?
What is ... each fund now have its own page to tell its individual story of impact and need.
True or False ... Our direct mail program is meant to drive donations for The Charter Fund
What is False
Whereas there is always an option to choose The Charter Fund, the intent is personalize each remit with the last two funds the donor has previously supported.
True or False ...
We engage with our donors on a monthly bases to say "thank you" for the recent gift.
What is True.
The team calls all donors who made a gift the month prior to extend a personal message of thanks for their donation (under $10,000)
Where is the Annual Giving team's office located?
What is in Suite 204 or also known as the Fulton Annex.
Bonus 100 points: What is our street address?
What is the mission of Sun Devil Giving Day
True or False ... We can track all donations made through email sends.
What is true.
The giving site allows us to create a source code which sticks with the donor as they click from the email into the giving site, as they navigate to their fund of choice, and make a gift.
What is the longest period of time that has lapsed between sending a mailing and receiving a response?
What is 13 months?
True statement, in December 2021 we received donation remits from the letter we sent in November 2020.
True or False ...
The team manually runs each credit card by typing in the number to a system.
What is false ...
To set a secure payment foundation for our donors, Five9 provides an IVR system where the donor processes their own credit card over the phone through their phone's touchpad.
Outside of Sun Devil Giving Day, which day of the year bring in the most dollars?
What is 12/31.
This year we raised over $200,000 online on 12/31.
What was the largest, official gift received on Sun Devil Giving Day?
What is $10 million.
In 2019, W. P. Carey received a $10M estate gift. The reason why it was unofficial was due to the fact that it was received on SDGD, yet not official because of SDGD. Since then all gifts need to have SDGD as part of the gift intent.
Which fund has received the most donations (via gifts) so far this fiscal year?
A. The Charter Fund
B. SolarSPELL
C. ASU Thanksgiving Dinner
D. President's Club
What is C. ASU Thanksgiving Dinner?
What does ZIP stand for?
What is Zone Improvement Plan.
Zip codes have been used by the US Postal Service since 1963.
What is XXXX
What was the prior name for the call center?
What is Tell-a-Devil network.
The team used to be called the “Tell-a-Devil Network” or TDN for short! We wanted our donors to associate with the ASU Foundation, so the name was dropped about 5 years ago.
What is the Monday before the event?
100 point BONUS ... what channel starts counting gifts earlier than this?
What is 4,214.