What is the process we go through ahead of the kick-off call, to learn everything there is to know about the client?
Desk research
Snapshot of the financial and operational highlights
At a Glance
What is the main purpose of a callout?
Highlighting key information
How long do we tell the client it takes to typeset in each language?
2 weeks, including proofreading
Which chapter do we recommend to our clients, that is not a MEIRA requirement?
Theme of the Year
In the timeline, how many weeks do we allocate to most deliverables (Arabisation, typesetting)?
Two weeks
How the company creates value
Business Model
What should you provide the designer with to start the project?
Brand guidelines, fonts, imagery (if the client has)
How do we accept to receive client feedback for the typeset document?
Consolidated sticky notes on the PDF
What content do we use to develop the script for an AR film?
Leadership statements
What should you do first, as soon as you are done with the kick-off call?
Send the call actions (and the presentation used in the call)
How many case studies are included in an annual report?
It depends on the client's preferences and can move within the report accordingly
What is the best practice form of navigation?
Having all sections written, with the one you are on highlighted
What is the last step before sharing the approved Strategic Review Word document with the typesetter?
Proofreading in Word
What does the proofreader need from you to proofread the Word document?
The master document or approved Word file, and the consistency checklist, glossary if any
Name two examples of materials we can find on the company's website to support the content team?
Investor presentations, quarterly presentations, corporate brochures, news, etc.
What does an Investment Case articulate?
Reasons to invest in the company / competitive advantage
What is important to consider when designing a Business Model?
That the design flows logically.
When do we proofread the Financial Statements?
Only after typesetting
What do we share with the Translator to begin Arabisation? (3 things)
Approved English Word document, Arabic consistency checklist, previous materials by the client written in Arabic (i.e. glossary)
How do you deal with an angry client on the phone?
Let them finish their outburst, listen to what they are saying and provide clear, honest next steps from your side
Name two stakeholder groups that may be mentioned in the Stakeholder Engagement chapter
People/employees, customers, communities, shareholders, government and regulatory bodies
What must be included in a divider?
A visual, the name of the section, and the list of chapters in the section
What should you do when you receive the first typeset draft from the typesetter? (2 steps)
Share it with the proofreader and check for typesetting errors
What is the best chapter to include a link to the company's IR app?
Shareholders' Information