Sales is a Skillset
This CRM is Anthem’s tool of choice to track leads and build better sales habits.
Welcome Home
This phrase defines sales culture at Anthem.
Sales is who we are, not what we do
This large tool hanging on the wall is used daily by the CRD and ED
What is a White Board
Walk the community and the model suite daily
This phrase reminds us that directors must master sales in order to do this for their team.
Coach effectively
A daily meeting held with all directors begins with this data point
Current Occupancy
It is a tile on the Overview page indicating how fast the lead gets contacted
Speed to Lead
According to the Go Giver mindset, it’s not about what you get—it’s about this.
Its the value you give
In the stand up meeting, what information is the CRD to share to contribute to the building of the sales culture?
Sharing information about a family who will be touring or moving in.
The minimum weekly is 5.
Sales Calls
When you build others up and share generously, you're living this Go Giver law.
The Law of Influence
5 per month
The minimum number of sales calls per ED per month
To be a sales leader, you must be this kind of user in Welcome Home.
Daily or Super
This program is a fun way to monetarily reward staff for welcoming touring families
Welcome with Purpose
EDs are expected to do this within 24 hours of a tour.
Call the family that toured.
This department's involvement on a tour can create a surprise and delight moment.
Dining, Care, and / or Engagement
The Community Walkthrough Checklist
What form the CRD and / or ED uses to evaluate First Impressions.
Coaching and celebrating a new move in
What is one way to build a sales culture with the entire team?
Everyone should be the "answer"
Who sells in a community.
A Go Giver sales leader always focuses on this before asking for a referral.
Providing value
This is what happens when every team member—from care to concierge—sees themselves as part of the sales story.
What is a thriving community culture that grows occupancy and trust? Or 100% occupancy or revenue growth.